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Keratin Hair Products

If you've ever tried to fix split ends or frizzy, frazzled strands, then you've no doubt reached for a keratin treatment. Keratin is a long-standing hero ingredient within the beauty industry, often used by qualified hair stylists and found in pro-grade formulas, but what does it do, exactly?

See our keratin guide to answer your questions like what is keratin and what are the hair benefits of keratin.

Best Sellers

-20%
Answr At-home Keratin Treatment
Answr At-home Keratin Treatment
£36.00 £45.00
K18 Leave-In Molecular Repair Hair Mask
K18 Leave-In Molecular Repair Hair Mask
£12.00
-20%
Answr At-home Keratin Treatment Kit
Answr At-home Keratin Treatment Kit
£48.00 £60.00
-32%
Joico K Pak Intense Hydrator Treatment For Dry Damaged Hair
Joico K Pak Intense Hydrator Treatment For Dry Damaged Hair
£6.75 £9.90
-10%
Color Wow Colour Security Shampoo
Color Wow Colour Security Shampoo
£9.99 £11.00

Brands With Keratin Products

  • Schwarzkopf Professional
  • Beauty Works
  • Color Wow
  • TIGI Bed Head
  • Paul Mitchell
  • L'Anza
  • Joico
  • Keratin Complex

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317 products found
-44%
Joico Defy Damage Protective Shampoo
Joico Defy Damage Protective Shampoo
£12.75 £22.70
-20%
Color Wow Dream Cocktail Coconut Infused
Color Wow Dream Cocktail Coconut Infused
£20.15 £25.00
-20%
Answr Shampoo
Answr Shampoo
£20.80 £26.00
-5%
Paula's Choice Pro-Collagen Multi-Peptide Booster
Paula's Choice Pro-Collagen Multi-Peptide Booster
£17.68 £18.54
-20%
Answr Conditioner
Answr Conditioner
£20.80 £26.00
Color Wow Chris Appleton Money Masque
Color Wow Chris Appleton Money Masque
£10.95
-54%
TIGI Bed Head Colour Goddess Shampoo & Conditioner For Coloured Hair
TIGI Bed Head Colour Goddess Shampoo & Conditioner For Coloured Hair
£16.75 £36.00
Color Wow Raise The Root Thicken & Lift Spray
Color Wow Raise The Root Thicken & Lift Spray
£10.00
-49%
Revlon Professional Equave Blonde Instant Detangling Conditioner For Blonde Hair
Revlon Professional Equave Blonde Instant Detangling Conditioner For Blonde Hair
£8.19 £16.05
-41%
Moroccanoil Moisture Repair Shampoo & Conditioner Duo
Moroccanoil Moisture Repair Shampoo & Conditioner Duo
£42.80 £71.40
-37%
Joico Defy Damage Protective Conditioner
Joico Defy Damage Protective Conditioner
£36.95 £57.90
-25%
Paul Mitchell Awapuhi Wild Ginger Moisturising Lather Shampoo
Paul Mitchell Awapuhi Wild Ginger Moisturising Lather Shampoo
£9.85 £13.00
-11%
Moroccanoil Moisture Repair Conditioner
Moroccanoil Moisture Repair Conditioner
£17.84 £19.87
-23%
Vida Glow Hairology
Vida Glow Hairology
£35.00 £45.00
Coco & Eve Sweet Repair Repairing & Restoring Hair Mask
Coco & Eve Sweet Repair Repairing & Restoring Hair Mask
£13.00
-66%
L'Anza Healing Style Beach Spray
L'Anza Healing Style Beach Spray
£7.75 £22.50
-54%
BaByliss PRO Keratin Lustre Straighteners
BaByliss PRO Keratin Lustre Straighteners
£46.20 £100.00
-45%
Max Factor Volume Infusion Mascara
Max Factor Volume Infusion Mascara
£7.25 £12.99
-43%
TIGI Bed Head Dumb Blonde Shampoo & Conditioner For Blonde Hair
TIGI Bed Head Dumb Blonde Shampoo & Conditioner For Blonde Hair
£17.99 £31.50
-39%
milk_shake Integrity Intensive Treatment
milk_shake Integrity Intensive Treatment
£11.60 £18.89
-39%
Joico Colorful Anti-Fade Conditioner
Joico Colorful Anti-Fade Conditioner
£12.95 £21.10
-34%
Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-in Conditioner
Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-in Conditioner
£8.65 £12.99
-33%
Joico K Pak Clarifying Shampoo
Joico K Pak Clarifying Shampoo
£15.25 £22.70
-25%
Paul Mitchell Awapuhi Wild Ginger HydroMist Blow Out Spray
Paul Mitchell Awapuhi Wild Ginger HydroMist Blow Out Spray
£22.85 £30.15
-32%
Joico K Pak Deep Penetrating Reconstructor
Joico K Pak Deep Penetrating Reconstructor
£6.75 £9.90
-25%
Paul Mitchell Awapuhi Wild Ginger Keratin Cream Rinse
Paul Mitchell Awapuhi Wild Ginger Keratin Cream Rinse
£9.85 £13.00
-17%
Paul Mitchell Awapuhi Wild Ginger Finishing Spray
Paul Mitchell Awapuhi Wild Ginger Finishing Spray
£22.95 £27.55
-10%
Color Wow Colour Security Conditioner For Fine To Normal Hair
Color Wow Colour Security Conditioner For Fine To Normal Hair
£9.99 £11.00
Philip Kingsley Maximiser Root Boosting Spray
Philip Kingsley Maximiser Root Boosting Spray
£11.00
Philip Kingsley Body Building Weightless Shampoo
Philip Kingsley Body Building Weightless Shampoo
£12.00
Augustinus Bader The Shampoo
Augustinus Bader The Shampoo
£43.00
Augustinus Bader The Conditioner
Augustinus Bader The Conditioner
£43.00
Revive Collagen Enhanced Plus Hydrolysed Marine Collagen Drink
Revive Collagen Enhanced Plus Hydrolysed Marine Collagen Drink
£44.99
Philip Kingsley Density Amino Acid Protein Booster Supplement
Philip Kingsley Density Amino Acid Protein Booster Supplement
£33.00
-56%
TIGI Bed Head Base Player Protein Spray
TIGI Bed Head Base Player Protein Spray
£8.99 £20.00
-52%
As I Am Long & Luxe Strengthening Conditioner
As I Am Long & Luxe Strengthening Conditioner
£7.75 £16.04
-47%
As I Am Long & Luxe Gro Wash Conditioner
As I Am Long & Luxe Gro Wash Conditioner
£9.45 £17.52
-22%
Moroccanoil Smoothing Conditioner
Moroccanoil Smoothing Conditioner
£19.53 £24.90
-10%
John Frieda Hydrate & Recharge Conditioner
John Frieda Hydrate & Recharge Conditioner
£6.77 £7.52
-5%
Frank Body Caffeinated Hair Mask
Frank Body Caffeinated Hair Mask
£14.31 £15.00
Nine Yards Never Dull Repair Treatment
Nine Yards Never Dull Repair Treatment
£23.50
-73%
TIGI Bed Head Dumb Blonde Reconstructor For Chemically Treated Hair
TIGI Bed Head Dumb Blonde Reconstructor For Chemically Treated Hair
£8.09 £29.95
-67%
Joico Blonde Life Brightening Conditioner
Joico Blonde Life Brightening Conditioner
£2.19 £6.50
-64%
TIGI Bed Head Colour Goddess Oil Infused Shampoo For Coloured Hair
TIGI Bed Head Colour Goddess Oil Infused Shampoo For Coloured Hair
£5.12 £14.00
-57%
Revlon Professional Equave Instant Detangling Conditioner For Fine Hair
Revlon Professional Equave Instant Detangling Conditioner For Fine Hair
£2.19 £4.99
-56%
Color Wow Dream Coat For Curly Hair
Color Wow Dream Coat For Curly Hair
£11.99 £27.00
-54%
TIGI Bed Head Dumb Blonde Shampoo
TIGI Bed Head Dumb Blonde Shampoo
£9.71 £21.00
-54%
BaByliss PRO Keratin Lustre Hair Dryer
BaByliss PRO Keratin Lustre Hair Dryer
£41.48 £89.00
-53%
milk_shake Integrity Nourishing Conditioner
milk_shake Integrity Nourishing Conditioner
£9.40 £19.59
-51%
As I Am Long & Luxe Groyogurt Leave-in Conditioner
As I Am Long & Luxe Groyogurt Leave-in Conditioner
£5.95 £12.09
-50%
Joico Moisture Recovery Shampoo
Joico Moisture Recovery Shampoo
£3.80 £7.60
-50%
L'Anza Keratin Healing Oil Silken Shampoo
L'Anza Keratin Healing Oil Silken Shampoo
£19.95 £39.50
-45%
Fudge Professional Xpander Shampoo
Fudge Professional Xpander Shampoo
£11.50 £20.80
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Joico Defy Damage Protective Masque
Joico Defy Damage Protective Masque
£14.50 £24.90
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Joico K Pak Colour Therapy Conditioner
Joico K Pak Colour Therapy Conditioner
£4.24 £7.25
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Moroccanoil Smoothing Shampoo & Conditioner Duo
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£46.65 £79.80
-41%
Joico K Pak Reconstruct Conditioner To Repair Damage
Joico K Pak Reconstruct Conditioner To Repair Damage
£13.75 £23.30
-40%
Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment
Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment
£16.96 £27.90
-39%
Joico K Pak Colour Therapy Lustre Lock Instant Shine & Repair Treatment
Joico K Pak Colour Therapy Lustre Lock Instant Shine & Repair Treatment
£15.45 £25.20
-36%
Dr. PAWPAW It Does It All 7 In 1 Hair Treatment Styler
Dr. PAWPAW It Does It All 7 In 1 Hair Treatment Styler
£8.65 £13.50
-34%
Joico Blonde Life Brightening Shampoo
Joico Blonde Life Brightening Shampoo
£36.75 £55.00
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BY TERRY Lash Expert Twist Brush Mascara Black
BY TERRY Lash Expert Twist Brush Mascara Black
£17.95 £27.00
-33%
Fudge Professional Xpander Conditioner
Fudge Professional Xpander Conditioner
£9.45 £14.00
-33%
Joico K Pak Colour Therapy Shampoo
Joico K Pak Colour Therapy Shampoo
£4.02 £6.00
-29%
Revlon Professional Equave Hydro Nutritive Detangling Conditioner
Revlon Professional Equave Hydro Nutritive Detangling Conditioner
£11.50 £16.05
-29%
RapidLash RapidBrow Brow Enhancing Serum
RapidLash RapidBrow Brow Enhancing Serum
£28.78 £39.99
-28%
Osmo Wonder 10
Osmo Wonder 10
£9.40 £12.95
-25%
Paul Mitchell Spring Loaded Frizz Fighting Conditioner
Paul Mitchell Spring Loaded Frizz Fighting Conditioner
£19.25 £25.65
-25%
Paul Mitchell Awapuhi Wild Ginger Mirror Smooth Shampoo
Paul Mitchell Awapuhi Wild Ginger Mirror Smooth Shampoo
£21.45 £28.30
-25%
Eyeko Brow Gel
Eyeko Brow Gel
£13.50 £18.00
-23%
Kérastase Discipline Bain Fluidealiste Gentle Shampoo
Kérastase Discipline Bain Fluidealiste Gentle Shampoo
£21.97 £28.25
-22%
Shea Moisture Jamaican Black Castor Oil Strengthening Leave In Conditioner
Shea Moisture Jamaican Black Castor Oil Strengthening Leave In Conditioner
£11.75 £15.00
-22%
Kérastase Discipline Fluidissime Spray
Kérastase Discipline Fluidissime Spray
£26.60 £34.05
-21%
Mavala Mava Strong Fortifying & Protective Base Coat
Mavala Mava Strong Fortifying & Protective Base Coat
£15.85 £20.00
-21%
Kérastase Resistance Bain Force Architecte
Kérastase Resistance Bain Force Architecte
£20.04 £25.22
-21%
Kérastase Discipline Maskeratine
Kérastase Discipline Maskeratine
£37.22 £47.00
-21%
Kérastase Discipline Fondant Fluidealiste
Kérastase Discipline Fondant Fluidealiste
£28.49 £35.85
-20%
Color Wow Dream Cocktail Carb Infused
Color Wow Dream Cocktail Carb Infused
£20.15 £25.00
-20%
Color Wow Speed Dry Blow Dry Spray
Color Wow Speed Dry Blow Dry Spray
£17.29 £21.50
-18%
Amika The KureBond Repair Conditioner
Amika The KureBond Repair Conditioner
£19.00 £23.00
-17%
Moroccanoil Moisture Repair Shampoo
Moroccanoil Moisture Repair Shampoo
£11.76 £14.14
-17%
Redken All Soft Conditioner
Redken All Soft Conditioner
£19.89 £23.85
-16%
Wella Professionals Fusion Shampoo
Wella Professionals Fusion Shampoo
£14.70 £17.50
-14%
Color Wow Cult Favourite Firm + Flexible Hairspray
Color Wow Cult Favourite Firm + Flexible Hairspray
£23.00 £26.50
-13%
Paul Mitchell Curls Ultimate Wave
Paul Mitchell Curls Ultimate Wave
£15.75 £17.99
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Keratin

Frequently Asked Questions about Keratin products

What is keratin?

Keratin is a form of protein that contributes to the formation of your hair and nails. As well as being naturally produced by your body, keratin can also be derived from the feathers, horns and wool of different animals. Beauty supplements and products often utilise keratin as it is known to help strengthen hair and make it look healthier.

What are the hair benefits of keratin?

Keratin is a hero ingredient that offers multiple hair benefits.

As well as strengthening strands that have been compromised by chemical and mechanical damage, keratin makes hair more manageable, encourages hair growth and reduces hair porosity (which means blow-drying time can be significantly cut down – result!). It also temporarily bonds hair back together in order to reduce the look of split ends, all whilst smoothing strands, minimising frizz and imparting a healthy-looking shine.

Who should use keratin?

Our natural keratin count depletes every day as we are exposed to daily stressors such as chemical treatments, hair dyes, UVA/UVB rays and more. Therefore, keratin treatments and products are not limited to a certain hair type and can be used by all. That being said, keratin is especially good for those with dry, damaged and frizzy hair and can also help thick and curly hair become straighter and more manageable.

As keratin is made with animal by-products, vegetarians and vegans may not want to use keratin-enhanced products. Pregnant women should also avoid salon-grade keratin treatments due to the chemicals.

How do you use keratin?

Keratin products are pretty straightforward to use and can be added to a healthy hair regimen.

At-home keratin treatments arrive in formulas such as shampoo, conditioner and styling products and can be used on a daily basis. Keratin supplements can also be taken regularly. In-salon keratin treatments, also known as a Brazilian blowout or a Brazilian keratin treatment, are a little more intense and so should be scheduled with a professional no more than three times a year to avoid causing damage.

What other ingredients can I use alongside keratin?

As keratin is a naturally occurring protein, it works well with many ingredients. Argan oil is a great pairing as it helps add moisture to damaged hair and maximise the smoothing benefits of keratin.

If you have a salon keratin treatment in your hair, it is advised that you stay away from sodium chloride, parabens and SLS-infused products to maintain the integrity of the treatment.

Are there any side effects of keratin?

Overall, keratin treatments are relatively safe to use. At-home keratin treatments are the safest option as they do not contain the chemicals and fumes associated with in-salon techniques.

Like most beauty treatments, keratin salon treatments are made with several other added ingredients, so you should take note of the possible side effects. Formaldehyde is a chemical often used in keratin treatments (but not all) and may contribute to cancer growth, eye irritation, headaches, dizziness, sore throat, coughing, wheezing, nausea, chest pain, vomiting, rash.

If you're concerned about the risk of formaldehyde exposure, there are other ways to achieve similar results to those you'd get from a keratin treatment, such as with natural moisturisers like olive oil, argan oil, coconut oil, shea butter and sunflower oil.

Can keratin damage hair?

Salon-grade keratin treatments shouldn't be done more than three times a year as they can cause locks to become dry and fragile, reversing the benefits. Those with fine hair or already processed hair should be especially careful, as delicate strands are less able to withstand the treatment. At-home keratin-enhanced hair products are much gentler on hair and can be used daily for temporary results.

How long does a keratin treatment last?

If you're booked in for a salon keratin treatment, you can expect the process to take anywhere between one to three hours, with results typically lasting three months if you stick to the aftercare rules!

On-the-shelf keratin products provide immediate but temporary results.

Are biotin and keratin the same?

Whilst both ingredients aid the appearance of hair, skin and nails, biotin is a vitamin and keratin is a protein. Both biotin and keratin benefit the hair and are essential building blocks when it comes to forming healthy locks. Keratin is the preferred option when it comes to targeting the follicle and fortifying hair, whilst biotin prevents the likes of hair thinning and hair loss by stimulating growth.

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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