Ouidad

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Ouidad are the original curl experts, inspired by one simple yet iconic idea – to let curls be curls.

Opening their first salon in 1984, they have spent years offering curly-haired women the freedom to embrace endless styling options and enviable texture.

Recognising that no two curls are the same and that every curl pattern is unique, Ouidad is passionate about knowing hair inside out, and dedicated to keeping curls hydrated, healthy and happy.

As a result, products are formulated with the most sophisticated ingredients and combine decades of experience with the latest scientific breakthroughs to give you all you need to rock curls that beautiful, brilliant and brave.

Shop everything from de-frizzing conditioner, styling creams, detangling sprays and more, here at Cosmetify.

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