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Ouidad are the original curl experts, inspired by one simple yet iconic idea – to let curls be curls.

Opening their first salon in 1984, they have spent years offering curly-haired women the freedom to embrace endless styling options and enviable texture.

Recognising that no two curls are the same and that every curl pattern is unique, Ouidad is passionate about knowing hair inside out, and dedicated to keeping curls hydrated, healthy and happy.

As a result, products are formulated with the most sophisticated ingredients and combine decades of experience with the latest scientific breakthroughs to give you all you need to rock curls that beautiful, brilliant and brave.

Shop everything from de-frizzing conditioner, styling creams, detangling sprays and more, here at Cosmetify.

Where are Ouidad products sold in the UK?

Ouidad products can be bought online in the UK from Beauty Bay and HQHair.

Here at Cosmetify, we do the hard work and help you save money on all your favourite products. We compare prices from a range of retailers across the web, meaning you can easily find the cheapest place to buy hair care by Ouidad.

Better still, we even show you their delivery costs so there’s no nasty surprises once you hit the checkout.

Frequently Asked Questions about Ouidad

Does this brand test its products or formulas on animals?

None of their raw materials or finished products are tested on animals so their status is cruelty-free!

Are these products formulated with sulphates or are Ouidad sulphate free?

Ouidad have many products with this ingredient. You can shop their sulphate-free products by using the filters above.

As someone who only uses vegan brands, what’s the vegan-friendly status of Ouidad?

Not all of Ouidad products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

  • Cruelty Free

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