Wet N Wild

Wet N Wild is the award-winning American cosmetics brand that has the seal of approval from major celebrities such as Solange Knowles, Paris Hilton and Meryl Streep.

Launching in 1979 with just a selection of lipsticks and nail polishes – all of which were priced at 99¢ and still are today – Wet N Wild soon found themselves with a huge cult following and loyal fan base.

Posing as a destination for beauty lovers and makeup artists, they offer some of the best-priced products on the market, without compromising those all-important, high-quality formulas. Not to mention, their passion for inclusivity – from age to ethnicity and economic status – means that you can discover products to suit your needs, no matter who or where you are in life.

Best known for being trendsetters in colour, Wet N Wild offer over 400 versatile shades, with their 666 Lip Liner being a best-seller and favourite amongst the experts as it perfectly matches every skin tone.

Whilst their classics will forever be popular, Wet N Wild is constantly innovating and working to release new products, so you'll never miss a trend. Shop the collection today and discover some brilliant beauty bargains.

Why We Like Wet N Wild

"Wet N Wild have encapsulated the colour and vibrancy of L.A and brought it straight to our doorsteps. From kiss-proof lipsticks to rainbow-infused eyeshadow palettes, this bright and bold brand has allowed us to experiment with our wildest makeup fantasies, resulting in a plethora of boundary-pushing looks. Our personal favourite makeup must-have is the Photo Focus Foundation for airbrushed results that leave you with a flawless visage."

Written by Ellie Child, Beauty Editor

Frequently Asked Questions about Wet N Wild

Are Wet N Wild products, or their ingredients, tested on animals?

As a cruelty-free brand, Wet N Wild does not incorporate animal testing into its development or production regime, nor does it authorise any third parties to perform animal testing on its behalf.

Do their formulas contain Parabens?

Some of their products contain parabens so Wet N Wild aren't classified as a paraben-free brand. See their 'free-from' products by using our 'sort by' options.

Do they use silicone in their products?

Many of their products are silicone-free and can be found by using the filters on this page.

Are Wet N Wild formulas 100% vegan?

Most of the Wet N Wild products featured on our site are not vegan-friendly, but you can view those that are by simply looking for the vegan icon on the relevant product page.