Freshly Cosmetics

Freshly Cosmetics

Freshly Cosmetics is known for its science-led approach to natural dermocosmetics, designed to deliver visible results while keeping sustainability at the centre of every decision.

Founded in February 2016 by Chemical Engineering graduates Miquel and Mireia, the brand frames its ethos as “science works better with love”, aiming to re-think how cosmetics are created and what they should contribute to skin and hair health. On its story pages, Freshly Cosmetics emphasises using active ingredients and formulating in its own laboratory, alongside a respect-led sustainability mindset - right down to practical choices around ingredients and packaging. Freshly also highlights clear formulation restrictions, including avoiding sulphates, alcohol, silicones and microplastics, and choosing glass and cardboard packaging, with refill formats such as Freshly Refill and refill Hair Radiance options.

In terms of hero products, Freshly Cosmetics spotlights a Vitamin C Concentrate Serum featuring encapsulated vitamin C and positions it as a high-performance daily essential. For body care, the brand also promotes Hyaluronic Energy Body Serum as part of its energy-focused routine. Hair lovers are met with Hair Radiance Keratin Spray, which sits firmly within Freshly’s hair treatments and density-and-radiance messaging.

Freshly Cosmetics operates across key categories including serums, treatments, hair masks and body care, and it extends into deodorant with deodorant ranges designed to complement its clean routine philosophy.