Few beauty brands are as ethically pure as PUR. The entirety of their range is a morally sound; no parabens, sulphates, alcohol, BPA and gluten are infused into their products, and they remain complete cruelty-free. Vegans and vegetarians can unite in joy over finally finding a brand that meets their ethical needs.

Not only will your conscience love the lack of guilt from applying PUR products, your skin will also enjoy the soothing and nourishing qualities of the active ingredients. Each formula is comprised entirely of natural and organic ingredients, leaving your complexion glowing from the amount of natural goodness in your pores.

The environmentally friendly ethos of the company showcases the caring side of the brand, which is further emphasised by their dedication to catering to every skin type. Whether the customer has sensitive or stubborn skin, dark or light skin tones, PUR have thought about every last detail.

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