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Despite its association with New York, Briogeo's origins are decidedly more homely, beginning with the founder's childhood trips to her family in West Virginia. When Nancy Twine's grandmother first showed her how to create homemade hair care, it served to plant the seeds of a lifelong fascination with natural product formulation. Nancy was only five, but the lessons learned there put her in good stead for moving to the Big Apple in her mid-twenties.

When there, she realised that much of the natural hair care available simply did not do what it claimed. With a little help from those recipes of her grandmother's, Nancy set about establishing a company of her own, one which featured products that are not only 93-100% naturally-derived but also demonstrably efficient.

In fact, the brand name itself serves as a clue to the ethos that underpins the collection products. The Italian word Brio translates to 'full of life', while Geo is a Latin word that means 'of nature'.

Why We Like Briogeo

"Briogeo is about to become your new hair care obsession (it's already ours). Why? Because they offer an exclusive range of texture-specific products that help nurture and nourish your hair back to good health. Whether your type is curls, coils, ringlets or waves, there's a formula here that will have them looking and feeling their best. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where can you buy Briogeo products in the UK?

You can get Briogeo products from a number of leading and well-known online retailers in the UK, including Beauty Bay, Cult Beauty, Feel Unique and more. Other places to buy products include Space NK.

Find the cheapest place to buy your shampoos, conditioners, hair masks plus lots more online by using Cosmetify.

Frequently Asked Questions about Briogeo

Are they free from sulphates (sulfates)?

Briogeo formulate their products without the use of sulphates.

Am I going to find parabens in their ingredient list?

Briogeo product line is produced without the use of Parabens.

Is Briogeo cruelty-free?

Briogeo is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

Do they use silicone in their products?

Many of their products are silicone-free and can be found by using the filters on this page.

Are Briogeo products free of irritating artificial/synthetic fragrance?

Many of them are not fragrance-free. Narrow the product list to this preference by using our site filters.

Do Briogeo have allergy-tested ranges?

Briogeo have a selection of allergy tested (or hypoallergenic) products which can be viewed by using our filters.

Are Briogeo formulas 100% vegan?

Most of the Briogeo products featured on our site are not vegan-friendly, but you can view those that are by simply looking for the vegan icon on the relevant product page.

Where do they produce these products?

Briogeo products are manufactured in the USA.

  • Sulphate Free
  • Paraben Free
  • Natural
  • Cruelty Free

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