It's A 10
Embrace the It's A 10 line up of leave in conditioners, conditioners, hairsprays plus lots more. Don't forget to sign up to our alerts so that you hear about their discounts and deals. Read More
Why We Like It's A 10
"Multi-functional, affordable, efficient, easy-to-use, quality ingredients, It's A 10 ticks all of the boxes when it comes to shopping for haircare. Discover everything from leave-in conditioners to color-restoring hair masks and blow-dry balms, as this brand goes above and beyond to care for your hair. It's most certainly a 10/10 from us. "
Written by Carly Cochrane, Beauty Editor
After becoming an accomplished hair stylist with over 20 years of experience, Carolyn Aronson was frustrated at the lack of multi-purpose products and took matters into her own, highly-skilled hands. She founded It's A 10, one of the very few female-owned professional, hair care brands in the world, with the intention to provide top-rate, affordable hair products that deliver salon-worthy results from the comfort of the home.
Instead of formulating forgettable formulas with only one purpose, It's a 10 create multi-functional products that offer a combination of 10 benefits. Efficient and easy-to-use, their deluxe range comprises leave-in shampoos, conditioners and masks that bring out the best in your locks. Championing the phrase 'strength in simplicity', their effective formulas produce silky, shiny and healthy hair with a cashmere-soft texture.
The efficacy of their luxurious remedies saves you time, money and space in your bathroom. Why buy numerous hair care products when you can use only a few multi-purpose products that achieve the same results? For convenience and quality, shop the superb selection from It's A 10 and enjoy multiple benefits in every use.
Frequently Asked Questions about It's A 10
Are It's A 10 sulphate free?
They have some products with sulphates in the formulae. Shop It's A 10 sulphate-free products by using our filters