It's A 10
Embrace the It's A 10 line up of leave in conditioners, shampoos and conditioners. Make sure that you sign up with us so that you are first to know about their deals and promotions.
After becoming an accomplished hair stylist with over 20 years of experience, Carolyn Aronson was frustrated at the lack of multi-purpose products and took matters into her own, highly-skilled hands. She founded It's A 10, one of the very few female-owned professional, hair care brands in the world, with the intention to provide top-rate, affordable hair products that deliver salon-worthy results from the comfort of the home.
Instead of formulating forgettable formulas with only one purpose, It's a 10 create multi-functional products that offer a combination of 10 benefits. Efficient and easy-to-use, their deluxe range comprises leave-in shampoos, conditioners and masks that bring out the best in your locks. Championing the phrase 'strength in simplicity', their effective formulas produce silky, shiny and healthy hair with a cashmere-soft texture.
The efficacy of their luxurious remedies saves you time, money and space in your bathroom. Why buy numerous hair care products when you can use only a few multi-purpose products that achieve the same results? For convenience and quality, shop the superb selection from It's A 10 and enjoy multiple benefits in every use.
Where are It's A 10 products sold in the UK?
It's A 10 products can be bought online in the UK from Allbeauty.
Frequently Asked Questions about It's A 10
Do they use alcohol in their formulas?
Not all of their products are alcohol-free. Please use our site filters and check product ingredients.
Are It's A 10 sulphate free?
They have some products with sulphates in the formulae. Shop It's A 10 sulphate-free products by using our filters
Parabens are often mentioned when talking about cosmetic ingredients. Do they feature in It's A 10 products?
Parabens have been used for many years in cosmetics to prolong product shelf life, however there are concerns about their use. It's A 10 features some paraben-free products, use our sort options to find them.