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Why We Like Loewe
"Loewe are big name in luxury fashion and have a wide range of indulgent fragrances on offer too. We love their bold, yet timeless aromas as you can easily wear them from day to night, no matter the occasion. The fragrance aficionados here at Cosmetify also highly appreciate the simple yet sleek packaging, which adds a little sophistication to our perfume collections."
Written by Rebecca Jenkinson, Beauty Editor
Loewe was already a Hispanic institution when London-based supremo Jonathan Anderson was appointed its creative director. The founder of his own self-titled brand, JW Anderson, he immediately set about revolutionising Loewe by returning the company to its '60s and '70s aesthetics, while also embracing bold, contemporary ideas.
Founded in 1846 by Spanish leather craftsman, the brand derived its name from the German tradesman who later joined the group. Years later Enrique Loewe Hinton, a descendant of that first Loewe, was granted the title of Supplier to the court of King Alfonso XIII of Spain, to whom the brand supplied finely crafted leather goods.
Today, however, Loewe's focus has expanded to include a range of different scents, which distil the brand's inimitable aesthetic into glorious aromatic expressions.