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As I Am
Enjoy the As I Am array of conditioners, hair masks, leave in conditioners and more besides. Make sure you add a sale alert so that you never miss product discounts and deals.
As I Am CocaShea Whip Styling Cream
As I Am So Much Moisture Hydrating Lotion
As I Am Leave-In Conditioner
As I Am Smoothing Gel
As I Am Moisture Milk Hair Revitalizer
As I Am DoubleButter Daily Moisturiser Cream
As I Am Long & Luxe Strengthening Shampoo
As I Am Jamaican Black Castor Oil Shampoo
As I Am Long & Luxe Conditioner
As I Am Long & Luxe Gro Edges
As I Am Long & Luxe Gro Wash Conditioner
As I Am Long & Luxe Scalp Serum
As I Am Long & Luxe Curl Enhancing Smoothie
As I Am CocoShea Spray Moisturiser
As I Am Curl Clarity Shampoo
As I Am Detangling Conditioner
As I Am Coil Defining Jelly
With so many questions unanswered about the correct hair care products and treatments to use for women of colour, Doctor Ali N. Syed decided it was time to start a revolution: As I Am. Designed to target women with naturally coiled and curly hair textures, As I Am gets to the root of many women's problem: 'What products can I use to care for my hair?'
As I Am was born in 2010 and has since grown to become a haven for those who seek expert styling and conditioning treatments. After years of intense research and finding out what women really want, the creators behind As I Am decided to focus on formulas that are robust enough to do the job but gentle enough to care for your hair. That's why they stripped away additives and toxins such as mineral oil, sulphates and silicones and used healthier, natural ingredients that are proven to work exceptionally.
Take control of your coiled tresses once and for all with help from a brand that knows what they're talking about.
Why We Like As I Am
"As I Am is a saviour for all naturally coiled and curly-haired beauties. If, like us, you love to care for and style your hair from the comfort of your own home, then this lineup of products is your match made in heaven. The expertly developed formulas gives locks the time and specialised attention they deserve, so that you can flaunt big, beautiful and bouncy tresses. "
Written by Carly Cochrane, Beauty Editor
Where can I buy As I Am products online in the UK?
You can buy As I Am products from a variety of retailers in the UK, including Beauty Bay, Superdrug, Boots and more. HQHair also stock their products.
Whether you’re looking for conditioners, hair masks, leave in conditioners and more besides, Cosmetify is here to help you find where they are being sold for the lowest price.
Frequently Asked Questions about As I Am
Is As I Am cruelty-free?
As I Am is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.
Do their ingredients feature Sulphates?
A number of their products are formulated with sulphates. To see their free-from sulphates ranges, use our filters above.
I prefer to use vegan-friendly brands. Do As I Am products fit this criteria?
Not all of As I Am products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.
Where in the world do As I Am produce their product line?
The USA is the country that As I Am products are manufactured.
- Cruelty Free