As I Am

Enjoy the As I Am array of conditioners, hair masks, leave in conditioners and more besides. Make sure you add a sale alert so that you never miss product discounts and deals.

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As I Am

With so many questions unanswered about the correct hair care products and treatments to use for women of colour, Doctor Ali N. Syed decided it was time to start a revolution: As I Am. Designed to target women with naturally coiled and curly hair textures, As I Am gets to the root of many women's problem: 'What products can I use to care for my hair?'

As I Am was born in 2010 and has since grown to become a haven for those who seek expert styling and conditioning treatments. After years of intense research and finding out what women really want, the creators behind As I Am decided to focus on formulas that are robust enough to do the job but gentle enough to care for your hair. That's why they stripped away additives and toxins such as mineral oil, sulphates and silicones and used healthier, natural ingredients that are proven to work exceptionally.

Take control of your coiled tresses once and for all with help from a brand that knows what they're talking about.

Where can I buy As I Am products online in the UK?

You can buy As I Am products from a variety of retailers in the UK, including HQHair, Beauty Bay and Superdrug. Amazon, Mankind and more also stock their products.

Whether you’re looking for conditioners, hair masks, leave in conditioners and more besides, Cosmetify is here to help. We cut down the search time so you can easily compare prices of all your beauty must-haves in an instant. Find where they are being sold for the lowest price and restock your beauty cabinets at a fraction of the cost.

And if your go-to products are out of stock; you can easily set up an alert and we will let you know when it’s available again. Win-win!

Frequently Asked Questions about As I Am

Is As I Am cruelty-free?

As I Am is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.

Do their ingredients feature Sulphates?

A number of their products are formulated with sulphates. To see their free-from sulphates ranges, use our filters above.

I prefer to use vegan-friendly brands. Do As I Am products fit this criteria?

Not all of As I Am products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

  • Organic
  • Natural
  • Cruelty Free
As I Am

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