Matiere Premiere

Matiere Premiere

Matiere Premiere is known for its bold, ingredient-led perfumery, where each fragrance is built around an overdose of a single natural material chosen for its raw strength.

The brand’s ethos is unapologetically direct: it focuses on uncompromising savoir-faire, bringing “raw beauty and texture” to the forefront without artifice. At the heart of this approach is Aurélien Guichard, described by the brand as the only perfumer who cultivates his own ingredients, creating a permaculture-style connection between soil, gesture and scent. The story traces back to fields planted by Guichard in 2016, with each harvest dedicated to perfume production, reinforcing the idea that every bottle begins with the terroir, cultivation method and extraction process of its central raw material.

When it comes to standout favourites, Matiere Premiere’s best-selling line-up often highlights women’s eau de parfum and other central-note creations such as Parisian Musc and Santal Austral, alongside Vanilla Powder as a signature gourmand-leaning moment. The brand also leans hard into leather (including leather perfume & aftershave style notes), with Falcon Leather regularly singled out as a key “collection” expression, while musk remains a defining theme through fragrances designed to feel immediate, warm and addictive on skin.

Across its key categories, the house operates in women’s perfume with dedicated ranges for eau de parfum, plus supporting extensions such as hair perfume and home & body. For anyone exploring musk, leather perfume narratives, or statement eau de parfum, Matiere Premiere delivers a recognisable style: unfiltered, minimal in concept, and impactful in presence.