John Masters Organics
Already a leading hair stylist in New York, John Masters wanted to change the face of beauty and hair care. He believed that it’s not just about what you use, it’s about what you don’t use. And with this notion, he decided to completely cut back on the chemical-based products and focus solely on clean beauty. He then decided to open the world’s first ‘clean air’ salon in Soho, New York – a ground-breaking idea that saw a hair establishment using no damaging colourants or chemical treatments, including hairspray!
With his first salon came John Masters Organics – a brand full of his passion for healthy, holistic living and beauty. After years of handmaking products over a kitchen sink, creating shampoos, conditioners, body milks and serums through trial and error, John Masters finally had a full line of hair care, skin care, body care and aromatherapy products and a brand that reshaped – and continues to revolutionise – the organic and natural beauty industry today.
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