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Covermark
Covermark is well known for advanced dermocosmetics that combine high-performance camouflage with skin-protecting makeup technology.
Founded in New York in 1928 by Lydia O’Leary, the brand originally began as a specially formulated foundation designed to cover birthmarks, then evolved into a broader range built around solutions for visible skin concerns. Covermark later became independent in 1992, and today the brand is conceived, developed and manufactured in Japan, with a global product portfolio exported to over 80 countries.
For a base layer that helps makeup look fresher and more even, Covermark Moisture Clear Base stands out as a popular choice: it’s a water-resistant makeup base enriched with moisturising ingredients, created to support a smooth finish while offering SPF35 PA++ protection designed to help prevent dark spots and freckles linked to UV exposure. For finishing, Covermark Finishing Powder is positioned as the step that helps set makeup for a long-lasting, polished appearance.
Covermark operates across key categories focused on both face and body confidence. On the face, it covers essentials such as face primer and foundations, alongside face makeup that supports camouflage and everyday wear. In skincare and complexion support, the brand also develops moisturisers and face moisturisers that complement makeup routines. For body confidence, it includes body care and body treatments such as leg treatments - most notably the Covermark Leg Magic line - made to conceal marks and help unify the look of legs and body areas.