Santa Maria Novella

Santa Maria Novella

Santa Maria Novella is renowned for its storied Florentine apothecary heritage, bringing centuries of perfume craft into elegant modern beauty products.

Founded in the convent setting of Santa Maria Novella and carried forward as an Officina Profumo-Farmaceutica, the brand is known for preserving the feeling of its historic beginnings - where aromatic ingredients, botanical knowledge and careful formulation were part of everyday life. This ethos is reflected in how Santa Maria Novella approaches scent as more than fragrance: it is a lasting ritual that moves from skin to home.

On the womens perfume front, Santa Maria Novella’s best loved choices often centre on womens eau de parfum, with floral signatures that feel both refined and recognisable. Gelsomino Eau de Parfum is a standout, styled as a lively, petal-bright composition with a sparkling start that opens into a more wrapped, long-wearing finish. For those drawn to rose perfume & aftershave style notes, Magnolia Eau de Parfum brings a graceful, floral richness with an opulent sense of depth - ideal for dressing up an ordinary day.

Beyond complexion and body, Santa Maria Novella also leans into iconic scent categories for the home, so fragrance can continue beyond the wrist. Pot Pourri remains a classic interior fragrance statement, celebrated for creating a distinctive atmosphere inspired by traditional apothecary ritual.

Overall, the brand’s key product categories span womens perfume and womens eau de parfum, alongside floral, rose and oriental profiles - plus amber nuances for anyone who enjoys richer oriental and amber (also: amber perfume & aftershave) layers in their fragrance wardrobe.