Browse the Rimmel line up of mascaras, eyeliners, lipsticks and much more. Make sure you sign up to our alerts so that you hear about Rimmel offers and sales.

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Rimmel's story started back in 1834 when young pioneer Eugene Rimmel and his father set up House of Rimmel. Beauty during this time was a very different story; mascara, for instance, was made with mercury and perfumes were called vinegar. Luckily for us today, Eugene created the first non-toxic mascara and redefined it the world over.

It is because of Eugene's drive that boundaries were pushed over the following 100 years. Beauty had a new standard to reach, thanks to House of Rimmel. Today, the brand still draws inspiration from Eugene's inventive ways to create new looks and tools and reshape 'the norm'.

Rimmel believes in allowing you to define your look and find your unique style. Their range of resourceful cosmetics enables you to create a bold statement, natural look and everything in between.

From golden bronzers and lengthening mascaras to elaborate eyeshadow palettes, Rimmel has you covered for your day to night look, no matter the occasion.

Frequently Asked Questions about Rimmel

Where possible, have their products been approved by an ophthalmologist?

Yes, these products (where relevant) have been tested by an ophthalmologist.

Do their formulations contain artificial fragrance?

Some are not fragrance free. Please either use our filters above or check the product ingredients.


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