Rimmel’s story starts back in 1834 when young pioneer Eugene Rimmel and his father set up House of Rimmel. Beauty during this time was a very different story from what we know it to be today; for instance, mascara was made with mercury whilst perfumes were called vinegar. Luckily for us today, Eugene created the first non-toxic mascara and set the definition of mascara across the world.

It is because of Eugene’s drive that boundaries were pushed and innovative ideas were created over the following 100 years. Beauty had a new standard to reach, thanks to House of Rimmel. Today, Rimmel still draw inspiration from Eugene’s inventive ways to create new looks, tools and re-shape ‘the norm’.

Rimmel believes in allowing you to define your look and find your unique style. Their range of resourceful cosmetics enables you to create a bold statement, natural look and everything in between.

From golden bronzers and lengthening mascaras to elaborate eyeshadow palettes, Rimmel has you covered for your day to night look, no matter the occasion.

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