PHYTO is the ingenious creation of celebrity hairdresser Patrick Alès, who utilises plant power as the secret to attaining lustrous, healthy hair.

The journey of PHYTO started back in the 1950’s when Patrick Alès trained as a salon apprentice in Paris. It was during his time here that he realised how often chemical-laden products were used to treat hair, and the adverse effect it had with long-term use on both client hair and stylist hands. It was with this notion that Patrick decided to find a gentler yet just as effective alternative. And with this, PHYTO was born.

PHYTO was the first natural haircare brand which boasted a range of products, from supplements right through to treatments. No hair type or texture was left out during the creation process, and every hair-related need was catered for.

PHYTO blends the best scientific know-how with the power of plants to create a sublime range of products that help to care and maintain for all hair types. Discover plant power like you never have before, thanks to PHYTO.

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