Rene Furterer has been at the forefront of haircare for over 60 years, so it’s fair to say they have some experience of producing innovative shampoos, conditioners and oils. Rene Ferturer himself grew up in a small village in Provence, where he began to notice the enticing aromas and colours that decorated the landscape.
It wasn’t until 1957 that Rene Furterer started practising his haircare philosophy in salons, starting in Paris where he implemented his three-phase approach, focussing on preparation, treatment and cleansing. This ethos remains true to the modern day, with women everywhere relying on the enriching formulas that revitalise their hair.
Now the brand has become a high-end influencer in the industry, they have begun to dictate the latest trends and styles. They also do their fair share for the environment, with the company recently administering a fair trade approach which uses more natural and organic ingredients.