Flawless by Gabrielle Union

Flawless by Gabrielle Union

Flawless by Gabrielle Union is known for making curl-first hair care that blends moisturising conditioning with styling support, created in partnership with celebrity hairstylist Larry Sims.

The brand’s story is rooted in Union’s personal hair journey and a wider mission to help people build healthier, stronger curls through approachable routines - without treating hair care like a luxury. In coverage of the relaunch, Union has spoken about listening to real needs and pricing choices that aim to widen access to effective basics like shampoo and conditioner, plus targeted treatments and styling essentials. The result is a line designed to hydrate, detangle and define, so curls look polished while hair feels cared for between wash days.

Among the hero products people return to are the Hydrating Detangling Shampoo and its companion 3 Minute Restoring Conditioner, positioned as core steps for smoother detangling and replenishing moisture. For finishing and definition, the Defining Curl Cream is a standout in the styling range, giving curls shape and softness while helping reduce the need for multiple styling steps. For deeper care, the Repairing Deep Conditioning Masque is highlighted as the brand’s restoration option when hair feels dry, dull or in need of extra attention.

Flawless by Gabrielle Union operates across key product categories including shampoo & conditioner, conditioner (hair conditioner), damaged hair products, moisturisers, and curly hair products - alongside styling products such as styling creams & lotions for definition, plus finishing styling products like heat protection and refresh sprays.