Fenty Beauty

Fenty Beauty is the game-changing beauty brand that continuously has makeup artists, editors and lovers bursting with excitement.

Founded in 2017, it was launched by no other than global superstar and Bajan beauty, Rihanna. Before conquering the music, fashion and beauty industries as BadGalRiRi, Rihanna was once a little girl transfixed by her mother's lipstick. For years, makeup became her weapon of choice for self-expression, but she often found a void in quality products that catered for all skin types and tones.

As a result, Fenty Beauty is a collection that's on a mission to break beauty boundaries, shift the makeup culture and offer products for women everywhere. The first range to hit the shelves was the award-winning Pro Filt'r foundation. Arriving in 50 inclusive shades, it not only received instant appeal, but also set the bar.

Now, Fenty Beauty offer everything from the Gloss Bomb, a best-selling, universal lip luminiser, to Match Stix – a contouring skin stick available in over 20 shades.

Discover the epic range here at Cosmetify and create fun makeup looks that are unapologetically you.

Frequently Asked Questions about Fenty Beauty

Do these products have paraben-free formula?

The brand do not use parabens in their product ingredients.

I’m avoiding products with phthalates. Can I still shop from this brand?

None of their formulas or products contain phthalates.

Does this brand test its products or formulas on animals?

Fenty Beauty do not test on animals, nor do they have any third parties (such as suppliers) conduct animal testing on their behalf, making them 100% cruelty-free.

I prefer to use vegan-friendly brands. Do Fenty Beauty products fit this criteria?

Most of the Fenty Beauty products featured on our site are not vegan-friendly, but you can view those that are by simply looking for the vegan icon on the relevant product page.

Where in the world do Fenty Beauty produce their product line?

Fenty Beauty manufacture their products in the USA.