Fenty Beauty

Explore the Fenty Beauty selection of highlighters, eyeliners, primers and more today. Be sure that you add a brand alert so that you are always aware of brand deals and promotions.

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Fenty Beauty

Fenty Beauty is the game-changing beauty brand that continuously has makeup artists, editors and lovers bursting with excitement.

Founded in 2017, it was launched by no other than global superstar and Bajan beauty, Rihanna. Before conquering the music, fashion and beauty industries as BadGalRiRi, Rihanna was once a little girl transfixed by her mother's lipstick. For years, makeup became her weapon of choice for self-expression, but she often found a void in quality products that catered for all skin types and tones.

As a result, Fenty Beauty is a collection that's on a mission to break beauty boundaries, shift the makeup culture and offer products for women everywhere. The first range to hit the shelves was the award-winning Pro Filt'r foundation. Arriving in 50 inclusive shades, it not only received instant appeal, but also set the bar.

Now, Fenty Beauty offer everything from the Gloss Bomb, a best-selling, universal lip luminiser, to Match Stix – a contouring skin stick available in over 20 shades.

Discover the epic range here at Cosmetify and create fun makeup looks that are unapologetically you.

Why We Like Fenty Beauty

"In Rihanna we trust. Anyone that can dominate the world with their music is more than capable of creating a sell-out beauty line. We love Fenty’s Killawatt Freestyle Highlighter in order to help us shine bright like a diamond (sorry, not sorry)."

Ellie Child, Editor

Frequently Asked Questions about Fenty Beauty

Do these products have paraben-free formula?

The brand do not use parabens in their product ingredients.

Does this brand test its products or formulas on animals?

Fenty Beauty do not test on animals, nor do they have any third parties (such as suppliers) conduct animal testing on their behalf, making them 100% cruelty-free.

I’m avoiding products with phthalates. Can I still shop from this brand?

None of their formulas or products contain phthalates.

I prefer to use vegan-friendly brands. Do Fenty Beauty products fit this criteria?

Most of the Fenty Beauty products featured on our site are not vegan-friendly, but you can view those that are by simply looking for the vegan icon on the relevant product page.

  • Paraben Free
  • Cruelty Free
  • Phthalates Free
Fenty Beauty

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