Fenty

Fenty

Fenty is best known for Rihanna-led beauty launches that feel bold, fashion-forward, and relentlessly wearable - built to celebrate real diversity in complexion, texture, and style.

Across its brand universe, Fenty Beauty, Fenty Skin and Fenty Hair bring together standout makeup, skin care and hair care categories with a signature focus on performance. Fenty Beauty is where the brand first made its mark, with complexion staples that quickly became fan favourites - especially the Pro Filt’r Soft Matte Longwear Foundation and the Pro Filt’r Instant Retouch Setting Powder, created to deliver a soft-matte, photo-ready finish without flashback concerns.

In skin care, Fenty Skin launched with a simple, effective “starter routine” approach, spotlighting the Total Cleans’r Remove-It-All Cleanser, the Fat Water Pore-Refining Toner Serum, and the Hydra Vizor Invisible Moisturizer. The brand’s ethos here is straightforward: build a multi-step feel that supports visibly smoother-looking skin while keeping the routine easy to repeat. Fat Water remains a key hero product, positioned as a niacinamide-focused toner serum designed to refine pores and help skin feel balanced.

Fenty Hair extends the lineup with repair-led hair care and styling, centred on a proprietary Replenicore-5 solution and a range of nine products. It’s designed to smooth, hydrate and strengthen, reflecting the brand’s wider theme: beauty products should work hard, look effortless, and fit into everyday life.

Overall, Fenty operates across makeup, skin care and hair care, with additional presence in categories like body care and fragrance - always with a confident, high-impact sensibility.