Explore the theBalm assortment of eyeshadow palettes, blushers, highlighters and more besides. Make sure you add a brand alert so that you are always aware of their deals and promotions.

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theBalm Cosmetics was founded by Marissa Shipman in 2004, with the ambition of creating a cosmetics line that would provide people with high-quality beauty quick-fixes.

Marissa decided to delve into her cosmetic curiosities by reading up on makeup and the production process. She was then inspired to design a brand, so she incorporated the company and hired a chemist to develop a makeup collection that would be formulated with anti-aging ingredients, triple-milled pigments and fabulous scents.

Their philosophy of 'beauty in five minutes', simply represents the innovation behind the product range. It's designed to give busy women the opportunity to feel and look glamourous in minutes. This is the creative concept behind the brand – and its no wonder they are widely-loved in the industry today.

theBalm focuses on creating ingenious and versatile makeup items -including their best-selling Mary-lou Manizer highlighter and Bahama Mama bronzing powder - which are both multi-tasking beauty items, and are of a compact size to suit travel purposes and on-the-go use.

They now offer a ravishing range of cosmetics, that are both cruelty-free and paraben free - not to mention their talc-free shadow formulations and blushers.

Now, eleven years later they continually strive to create multi-functional cosmetics, that are available worldwide.

Where can theBalm products be bought in the UK?

A range of theBalm products are available to buy online from UK retailers, such as Allbeauty, HQHair and Feel Unique. You can also get these products from Beauty Bay, Amazon and more.

And it couldn’t be easier to find the cheapest place to buy your eyeshadow palettes, blushers, highlighters and more by using Cosmetify. We put in the hard work to compare prices from different retailers, so you can find the best price for all your favourite theBalm products.

Is your favourite theBalm product out of stock? Don’t panic, simply sign up for an alert and we’ll let you know the second it’s back.

Frequently Asked Questions about theBalm

Do they formulate their products with Parabens?

100% of the products we feature from theBalm are paraben-free.

Are theBalm products, formulations or ingredients cruelty-free and not animal-tested?

theBalm is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

Are their products 100% fragrance free?

Some theBalm products are not marked as fragrance-free. To see their free-from options, use our filters above.

Are these products likely to cause an allergic reaction?

Less than half of the theBalm product line featured on Cosmetify is hypoallergenic (literally ‘allergy tested’). Narrow your preference using our sorting options to see suitable products.

I am a Vegan. Can I use theBalm products?

Not all of theBalm products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

  • Paraben Free
  • Cruelty Free

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