Explore the theBalm assortment of eyeshadow palettes, blushers and primers. Be sure that you add a brand alert so that you are always aware of product deals and promotions. Read More

Why We Like theBalm

"theBalm is our favourite for all things multi-functional. With almost every formula arriving in a handy travel-size, they're a must-have for when you're on-the-go or travelling overseas. The iconic Bahama Mama Bronzing Powder and Plump Your Pucker Lip Gloss are just two of theBalm's iconic products that accompany us on all of our adventures!"

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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theBalm Cosmetics was founded by Marissa Shipman in 2004, with the ambition of creating a cosmetics line that would provide people with high-quality beauty quick-fixes.

Their philosophy of 'beauty in five minutes' simply represents the innovation behind the product range. It's designed to give busy women the opportunity to feel and look glamorous in minutes. With this as the creative concept behind the brand, its no wonder they are widely-loved in the industry today.

theBalm focuses on creating ingenious and versatile makeup items -including their best-selling Mary-lou Manizer highlighter and Bahama Mama bronzing powder - which are multi-use and of a compact size, in order to suit travel purposes. Now, eleven years later they continually strive to create multi-functional cosmetics, that are available worldwide.

Shop their range of cruelty-free and paraben free cosmetics, here at Cosmetify.

Frequently Asked Questions about theBalm

Do they formulate their products with Parabens?

100% of the products we feature from theBalm are paraben-free.

Are theBalm products, formulations or ingredients cruelty-free and not animal-tested?

theBalm is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

Are their products 100% fragrance free?

Some theBalm products are not marked as fragrance-free. To see their free-from options, use our filters above.

I am a Vegan. Can I use theBalm products?

Not all of theBalm products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.

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