Growing up surrounded by sun, sea, bright colours and evocative scents, Loris Azzaro wanted to capture the pure essence of his dreamy, quintessentially Mediterranean life and bottle it up for all to enjoy.
In 1975 he released his first fragrance, Azzaro Couture – a delicately feminine fragrance that represents the fun, flirty and creative woman. It was closely followed by Azzaro Pour Homme, their first fragrance for men, boasting elegance, sophistication, power and timeless seduction. Come 1996, Chrome was created and became an instant bestseller among the Azzaro fragrance collection for men.
Azzaro Parfums continue to create captivating and iconic scents that are celebrated worldwide.