Why We Like grüum
"The beauty team at Cosmetify enjoy the face, body, hair and shaving goodies from grüum. Their affordable, stylish and nasty-free products add a cool touch to our daily routines. From face washes to sunscreens and shampoo bars to bath soaks, they have everything you need to update your cosmetic collection. "
Written by Rebecca Jenkinson, Beauty Editor
Sun Care & Tanning
The team at grüum pride themselves on their simple, honest and fair approach to cosmetics.
Founded by four friends in Manchester, grüum flourished from their frustrations with high prices and silly marketing gimmicks across supermarket products. With that in mind, they set out to create a purse-friendly, inclusive brand suitable for all ages and genders. Inspired by simple Scandinavian designs, their products add a sleek and sophisticated touch to bathroom cabinets.
Their collection of products, including skin care, shaving and hair care must-haves, all have the same unique grüum style. Plus, their products are free from chemicals and enriched with nourishing natural ingredients that are gentle on the skin. Better yet, grüum are a cruelty-free brand with a range of vegan-friendly options.
Across their collection of goodies, grüum also avoid using heavy-duty, unnecessary packaging and instead use streamlined recyclable containers which take up less space. So, not only are their products kind to your skin but also their great for the planet too.
Frequently Asked Questions about grüum
Am I going to find parabens in their ingredient list?
They do not use parabens in their formulations.
Is grüum cruelty-free?
Grüum is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.
Are grüum products free of irritating artificial/synthetic fragrance?
Some are not fragrance free. Please either use our filters above or check the product ingredients.
Do grüum have allergy-tested ranges?
Not all of the grüum range is marked as hypoallergenic or allergy tested in our database, however if this is your preference please select ‘hypoallergenic’ from our site filters to narrow your search.
Are they free from sulphates (sulfates)?
Some of their formulations contain sulphates (or sulfates). You can remove these by using our filters.
As someone who only uses vegan brands, what’s the vegan-friendly status of grüum?
Not all of grüum products are vegan-friendly, but some are made without animal-derived ingredients or by-products and are suitable for vegans. Where applicable, this is highlighted on the product page.
Where do they produce these products?
They manufacture their products in the UK.