Enjoy the grüum assortment of skin care, men's grooming, hair care and much more. Be sure that you add a brand alert so that you always get informed about the brand's sales and deals. Read More

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Why We Like grüum

"The beauty team at Cosmetify enjoy the face, body, hair and shaving goodies from grüum. Their affordable, stylish and nasty-free products add a cool touch to our daily routines. From face washes to sunscreens and shampoo bars to bath soaks, they have everything you need to update your cosmetic collection. "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

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22 products found

The team at grüum pride themselves on their simple, honest and fair approach to cosmetics.

Founded by four friends in Manchester, grüum flourished from their frustrations with high prices and silly marketing gimmicks across supermarket products. With that in mind, they set out to create a purse-friendly, inclusive brand suitable for all ages and genders. Inspired by simple Scandinavian designs, their products add a sleek and sophisticated touch to bathroom cabinets.

Their collection of products, including skin care, shaving and hair care must-haves, all have the same unique grüum style. Plus, their products are free from chemicals and enriched with nourishing natural ingredients that are gentle on the skin. Better yet, grüum are a cruelty-free brand with a range of vegan-friendly options.

Across their collection of goodies, grüum also avoid using heavy-duty, unnecessary packaging and instead use streamlined recyclable containers which take up less space. So, not only are their products kind to your skin but also their great for the planet too.

Where can you buy grüum products in the UK?

You can buy grüum products from a variety of retailers in the UK, including Beauty Bay and Look Fantastic.

Frequently Asked Questions about grüum

Am I going to find parabens in their ingredient list?

They do not use parabens in their formulations.

Is grüum cruelty-free?

Grüum is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

As someone who only uses vegan brands, what’s the vegan-friendly status of grüum?

While the majority of grüum products are free from animal by-products, the brand’s product line is not entirely vegan-friendly. This is because a handful of their formulations may contain ingredients of animal origin. Their vegan-friendly products listed on our platform are clearly marked as so.

I want to avoid products that contain alcohol. Can I buy from grüum?

If you wish to find alcohol-free products, filter for this option on the grüum page.

Are grüum products free of irritating artificial/synthetic fragrance?

Some are not fragrance free. Please either use our filters above or check the product ingredients.

Do grüum have allergy-tested ranges?

Not all of the grüum range is marked as hypoallergenic or allergy tested in our database, however if this is your preference please select ‘hypoallergenic’ from our site filters to narrow your search.

Are their formulas and products free from silicone?

Not all of their products are silicone-free. Make sure you’re getting the products you want by using our filters and checking ingredients.

Are they free from sulphates (sulfates)?

Some of their formulations contain sulphates (or sulfates). You can remove these by using our filters.

Where do they produce these products?

They manufacture their products in the UK.

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