The Powder Shampoo

The Powder Shampoo

The Powder Shampoo is best known for its waterless, powder-to-foam approach to haircare, designed to minimise environmental impact without compromising on performance.

Built around the idea of “powder-to-foam” lather, The Powder Shampoo turns everyday washing into a lighter, more efficient routine - using refillable aluminium bottles and compostable paper refill pouches as part of its sustainability focus. The brand launched in 2022, founded by Singaporean industry veteran Lynn Tan, and has grown into a portfolio that spans multiple hair-care needs, from dry and damaged hair to thinning and scalp concerns. Its ethos is centred on reimagining the shower with thoughtful formulations and an innovative format that keeps water and mess to a minimum.

Among its standout hero offerings is the Hydrating Shampoo for Dry & Fragile Hair in Camellia & Geranium, created to leave hair feeling smooth and hydrated while maintaining a fresh, lightly invigorating scalp experience. For those wanting conditioning with body, the Hydrating Volume Conditioner for Fine, Dry & Thinning Hair in Bergamot & Rosemary pairs well with the shampoo for a more lifted finish. Another popular choice in the range is the Hydrating Volume Conditioner (Bergamot & Rosemary), which the brand positions for finer lengths that need care without heaviness.

In terms of key categories, The Powder Shampoo leads with shampoo & conditioner, with hydrating (hydrating shampoo & conditioner) options that target dry hair products and damaged hair products. It also extends beyond hair into body care with powder-to-foam body washes, keeping the same practical, waterless concept across the routine.