Guy Laroche Perfume
Discover the Guy Laroche assortment of women's eau de parfum, men's eau de toilette and women's eau de toilette. Be sure to sign up to our alerts so that you are always aware of product offers and sales. Read More
Guy Laroche was a famous French fashion designer who founded his own fashion house in 1957. His label achieved instant success with the colourful haute couture and plunging neck and backlines. The designs were widely appreciated for their practicality and wearability. Laroche began offering men's fashion in 1966.
Introducing perfumery to the brand in 1966, Laroche created his first feminine fragrance, Fidji which was the first French perfume of its kind, due to being linked to a strong image and well-known fashion creator. The scent evokes a mythical escape to the heavenly island of Fiji, underlined by the slogan "woman is an island, Fidji is her perfume" the joyful, sunny and floral scent has been well-recognised in industry and is one of the most-appreciated fragrances, internationally.
The first male fragrance, Drakkar was created in 1972, which was later elevated as Drakkar Noir in 1982. This aromatic fougere replicates the true definition of masculinity. It was the first male fragrance that was introduced, for more than a decade, reaching the statute of the mythical fragrances.
Why We Like Guy Laroche
"Delightful to the senses and easy on the wallet, the fragrances from Guy Laroche offer accessibility to high-quality perfumes for men and women alike. With Guy Laroche, wearers can experience the luxury of a scent from an iconic French fashion house without having to break the bank. "
Written by Gabriella Buckner, Beauty Editor