HAYEJIN

HAYEJIN

HAYEJIN is known for its nature-inspired Korean skincare approach, pairing plant-led ingredients with a focus on comfort, hydration and visible skin improvement.

At the heart of the brand sits a clear ethos: HAYEJIN positions itself as “Korejská vegan kosmetika”, emphasising vegan formulation choices and carefully selected ingredients. The brand also highlights the role of natural elements such as plant extracts and fermented components, describing how these support deep hydration, renewal and soothing for the complexion.

One of the most talked-about collections is the Rice range, inspired by traditional rice ingredients and built around the idea that nourishment and resilience can be delivered through a targeted routine. Within this line, the HAYEJIN RiceFila Moisturizing Cream is presented as a moisturiser designed to help keep skin comfortable day after day, while the HAYEJIN RiceFila Oil Toner stands out for its “two-phase” oil-toner format and its emphasis on intense hydration, nourishment and regeneration. The brand also promotes Rice Bran Oil for Face, extending the rice-led focus from toning into a richer facial oil step.

In terms of product categories, HAYEJIN primarily operates in skin care, with a line-up that includes core face steps such as cleansing, toners, serums and moisturisers, plus targeted treatments like ampoules and eye care. Across the range, wellbeing is felt through a consistent theme: creating a calming, hydrating routine that supports the skin barrier look and feel.

Overall, HAYEJIN’s story is best captured as a modern, rice-led skin care edit - where vegan-minded formulation, botanical inspiration and fermented ingredient benefits are meant to work together for a smoother, more supple complexion.