Over the course of several successive decades, Ted Baker has grown from a Glasgow shirt shop into a globally recognised brand. In actual fact, there is no ‘Ted’; the business was founded by Ray Kelvin, a camera-shy CEO who chooses to express his quirkiness and rebellious style through a series of striking designs. His sense of humour is perhaps best encapsulated by the decision to name the brand’s Camden headquarters the ‘Ugly Brown Building'.
Ted Baker itself exploded into the public consciousness in the mid-90s, when a nation in thrall to acid house and garage fell hard for Kelvin’s bright and soft-textured shirts. Despite the brand’s subsequent success, that same rule-breaking, iconoclastic worldview – paired with impeccable craftsmanship – has remained front and centre.
And the ethos extends to the brand’s work in beauty and grooming, too. As well as formulating exquisitely feminine and crisply masculine fragrances, the company’s skincare experts have devised a comprehensive grooming kit for men.