CHASIN' RABBITS

CHASIN' RABBITS

CHASIN’ RABBITS is known for its colourful, playful K-beauty approach to skincare, where fun application moments sit alongside hardworking formulas.

Behind the brand’s whimsical “wonderland” concept is a clear ethos from parent company IT’S HANBUL: an emphasis on clean-leaning ingredient choices and a commitment to objecting animal experiments, framed through a light-hearted, feel-good identity. On the brand side, the messaging centres on “better ingredients”, the joy of applying, and packaging designed to feel delightful on the shelf - making everyday routines feel a little more like self-care.

When it comes to what people reach for first, CHASIN’ RABBITS has standout hero categories that consistently draw attention. Its face moisturisers are a signature route, with the Green Golden Ruler Cream positioned as a nourishing option for daily hydration, while the Freeze Tag Ice Roller brings a cooling, de-puffing ritual to the routine via a surgical steel applicator paired with skin-supporting actives. For eyes, the Bunny Line Smoother Eye Cream adds to the brand’s “cute-but-serious” positioning with a dedicated, targeted format for the under-eye area.

Overall, CHASIN’ RABBITS operates across several key skincare categories built around daily glow and comfort - especially moisturisers, cooling/roller tools, and targeted eye care - so there’s a clear path from first step to finish for those who want a consistent, moisturised-looking complexion.