
Anastasia Beverly Hills
Enjoy the Anastasia Beverly Hills selection of eyeshadow palettes, eyebrow pencils, eyebrow gels and more today. Remember to add a sale alert so that you don't miss out on their discounts and deals. Read More
Why We Like Anastasia Beverly Hills
"She’s our go-to girl for eyebrows, eyeshadow and anything in between. Anastasia Beverly Hills is the sought-after beauty brand that provides all the tools we need to create professional makeup looks. From the iconic Dipbrow to the cult-favourite palettes, ABH is nothing but a mainstay in our makeup collection. "

Written by Carly Cochrane, Beauty Editor
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It all began in 1997 when Romanian-born, creative visionary Anastasia Soare opened up her flagship retailer in the ritzy city of Beverly Hills. Beauty entrepreneur and CEO, Soare took her business to new heights and it shortly became one of the fastest-growing global beauty businesses.
Today, Anastasia Beverly Hills is a hub and playground for makeup artists, aficionados and amateurs around the world, presenting them with the very best makeup and tools they need to look and feel beautiful.
From launching their first product line in 2000 to now being recognised amongst the elite, Anastasia Beverly Hills has made huge waves in the industry and is sold in selected retailers in over 25 countries.
Renowned for their contour palettes, eyeshadows, glow kits and, more noticeably, their multi-award-winning brow pencils and pomades, Anastasia Beverly Hills has everything you need to accentuate your natural beauty and perfect your look.
Take a look around and be inspired by the brand that's influenced so many others.
Frequently Asked Questions about Anastasia Beverly Hills
Do they ever test their formulations or end product on animals?
As a cruelty-free brand, Anastasia Beverly Hills does not incorporate animal testing into its development or production regime, nor does it authorise any third parties to perform animal testing on its behalf.
What’s the vegan-friendly status of Anastasia Beverly Hills products?
Not their entire range, but the majority (i.e. more than half!) of the Anastasia Beverly Hills products are suitable for vegans. You can see these products by selecting 'vegan friendly' from the ingredient filter above.
Can I buy alcohol-free products from them?
They avoid including alcohol in their formulas where possible.
Do Anastasia Beverly Hills artificially fragrance their products?
Many of their products are listed as fragrance free. Shop this option by using our sorting options above.
Are these products mineral oil-free?
Where possible, Anastasia Beverly Hills do not put mineral oils in their products.
I have sensitive skin and often experience allergic reactions with cosmetics. Is Anastasia Beverly Hills suitable for me?
Some of the products in the Anastasia Beverly Hills range are classed as hypoallergenic (or less likely to cause allergic reactions). These are clearly marked on product pages.
Where possible, have their products been approved by an ophthalmologist?
Applicable products have been through Ophthalmologist testing.
Do Anastasia Beverly Hills say no to Parabens for their product range?
Parabens are present in some of their formulations however they do feature some paraben-free products which are labelled across our site.
Do they make phthalates-free products?
Some of their products are phthalates-free and can be found by using our site filters.
Do these products contain Sulphates?
Some of their products contain sulphates (or sulfates). Filter these out by using our filters above.
Where do Anastasia Beverly Hills manufacture their products?
Anastasia Beverly Hills products are made in the USA.