An Entirely Vegan Beauty Routine
Shop the Pai collection of day creams, anti-ageing skin care and facial toners. Make sure that you add a brand alert so that you never miss Pai discounts and deals.
Pai Sensitive Skin Toolkit
Pai In Your Element Collection: Fire
Pai In Your Element Collection: Air
Pai Balancing Act Bundle
Introducing Pai: the born and bred British skincare company that caters to even the most sensitive of skin types.
The Maori word “pai” translates to mean “goodness” which fits the brand accordingly, given the nature of their wholesome and clean philosophy.Their product range is free from parabens, alcohol, phenoxyethanol, petrochemicals, detergents (SLS/SLES) and artificial fragrance, meaning dry and sensitive skin sufferers are no longer left in the shadows when it comes to maintaining an elite skincare routine.
Pai believes that what is put into their products is just as important as what isn't, which is why they only use the highest grade of organic ingredients to treat skin troubles. But the thoughtfulness of the brand doesn't end at its ingredients list; Pai ensures that they maintain the highest ethical standards across the entire business, meaning you can shop away guilt-free.
Discover why many others are converting to Pai skincare today and unlock the key to healthier skin.
Frequently Asked Questions about Pai
Is Pai a silicone-free brand?
Pai uses silicone in some of their formulas. Hide these by using our filters.
Is Pai alcohol-free?
Not all of their products are alcohol-free. Use our site filters to find the products you want.
Is Pai a phthalates-free brand?
They do have some phthalates-free options. Search for them using our site filters and by checking ingredients lists.
Are Pai products fragrance free?
Not all, but Pai are supportive of those who wish to shop fragrance-free and have suitable ranges (use the filters above).
Are these products free from Sulphates?
You'll find a lot of their formulations feature sulphates (or sulfates). Use our filters to narrow your search should you require.
Is Pai mineral oil-free?
Not all of their products are mineral oil-free. Use our filters to find the ones you want.
Are these products Paraben-free?
They have some paraben-free products, use our filters to narrow your search to these.
Are Pai vegan-friendly or do their products contain ingredients derived from animals or animal by-products?
Of the Pai products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.