
Loving Tan
Embrace the Loving Tan collection of sun care & tanning. Make sure that you sign up to our alerts so that you always get informed about their discounts and deals. Read More
Why We Like Loving Tan
"Much like the A-listers, we have fallen head over heels for Loving Tan and their collection of pro-grade self-tanning solutions. With their creams, mousses and shimmers delivering a deep, olive-toned tan, it’s easy to fool anyone into thinking you’ve spent weeks by the beach."

Written by Carly Cochrane, Beauty Editor
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Meet Loving Tan, the beauty industry's worst-kept secret, but for good reason.
A firm favourite amongst beauty influencers and A-listers, Loving Tan is a self-tan range that's too good not to share.The original high-performance, salon-inspired self-tan sits in a league of its own. Made by tan lovers, for tan lovers, the line-up offers professional strength formulas that deliver a deep, natural-looking tan.
Promising to only ever use premium, organic and naturally-derived ingredients, Loving Tan cares for your skin whilst also giving it a gorgeous golden colour. Take your pick from the collection of tanning mousse, gradual tan, bronzing shimmers and fake tans for your face, and achieve a natural-looking tan anywhere, anytime. With all formulas featuring a built-in colour guide, you never have to worry about your tan looking orange or streaky, instead, it quickly dries to a universal olive tone. And, when it comes to refreshing your colour, Loving Tan provides all that you need for easy, fuss-free removal.
Stock up on all of the essentials and fool anyone into thinking you've spent weeks sunning on the beach.
Frequently Asked Questions about Loving Tan
Loving Tan claims to be cruelty-free, but what does that mean?
Loving Tan are a cruelty-free brand. They never test their products or ingredients on animals.
I only use vegan-friendly products. Is Loving Tan for me?
Of the Loving Tan products you can view on our site, more than half contain animal-derived ingredients. You can see their vegan selection by choosing the relevant filter.
Whereabouts is the Loving Tan range produced?
The products are made in Australia.