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essence
essence is known for making beauty fun, with trend-led make-up and playful colour that helps people express themselves without fuss.
Built on a casual, experimental approach, essence celebrates individual beauty “unconditionally” and keeps curiosity at the centre of every drop. The brand’s ethos is designed for Gen Z: it encourages confidence, respect and tolerance, and backs that up with an ever-evolving mix of innovative make-up and skincare products alongside trend editions. Backed by its steady global growth, essence has also been positioned as Europe’s No. 1 cosmetics brand in units, and the story began in February 2002 with just 49 products - before expanding to hundreds on counter. In terms of values, essence has focused on responsible improvements through initiatives such as “essence cares”, reflecting a belief that make-up should be enjoyable without overlooking nature and resources.
For bestsellers, the Lash Princess Mascara stands out as a true hero - cosnova’s milestone materials note it is sold around the world every 4 seconds, a detail that captures why this mascara remains a staple. It also sits comfortably within essence’s wider eye line-up, which includes eyes, eyeliners and mascaras, as well as face categories that range from face primer through to complexion essentials.
When it comes to key categories, essence covers everything from face and eyes to nails, including nail art & false nails, plus a broad selection of face primers and eye cream offerings within the skincare portfolio. It is exactly this all-in-one range - make-up and beauty products paired with fast-moving trend edits - that keeps essence feeling current.