Lord & Berry

Lord & Berry

Lord & Berry is known for turning make-up into an artful, fashion-forward experience, built on an Italian heritage and an atelier mindset.

Since 1992, Lord & Berry has positioned itself as a niche beauty brand that treats colour, texture and performance as part of the same creative process. The result is make-up that looks refined on first application and stays reliable throughout the day - particularly across its signature range for eyes, eyeliners and all the details that define them. With collections designed to perform like tools and styled like essentials, the brand’s ethos comes through in every formula: smooth glide, high colour payoff, and finishes that stay put.

When it comes to hero favourites, the Back in Black Deep Black Mascara stands out as a go-to for intense definition, while Smudgeproof Waterproof Eye Pencil is a top pick for precise, graphic lining that sets into a smudge-proof, waterproof finish. For those who love a classic pencil look without compromise, Smudgeproof is described as a waterproof, long-lasting gel eyeliner with the ease of a pencil, designed to dry and seal quickly for comfort and control.

Lord & Berry also operates across core eye categories that support a complete look - covering eyeliners, mascaras and complementary eye essentials. From deep kohl-style colour to waterproof wear, the brand’s eyes edit is geared toward effortless results with a confident, couture finish.