PRAI

PRAI is a revolutionary skin care brand that provides affordable, accessible and luxurious products to women over 45. With a mission to help real women achieve real anti-ageing results, PRAI utilises their unique signature ingredient – PRAI Extract – to give your face, neck and décolletage the restorative care they need.

Founded in 1999, PRAI is the brainchild of Cathy Kangas, who has a wealth of luxury beauty experience under her belt. Using innovative technologies and potent ingredients, Cathy has built an enviable collection of anti-ageing products that nourish, repair and protect your skin. Each serum, cream, cleanser and concentrate has been specifically formulated to bring you outstanding results in as little as seven days.

They're also a certified cruelty-free brand who go above and beyond to show their love for animals. Alongside The Cathy Kangas Foundation for Animals, the PRAI team often spend their free time volunteering at local animal shelters. Now that's a brand that cares!

Browse their cruelty-free collection here.

Why We Like PRAI

"If you want to preserve youthful looks for as long as possible, you need to stock up on all that PRAI has to offer. These anti-aging angels know exactly how to tackle the giveaway signs of aging, from fine lines to lacklustre skin and dark spots. Discover the expert serums, lotions and potions, and don't forget to check out their selection of cool gadgets!"

Written by Carly Cochrane, Beauty Editor