Why We Like Alterna
"Alterna is the hair care brand that helps you bring the salon experience to your very own home. Serving up an extensive range of shampoo and conditioner, hair masques, treatments, styling products and more, you'll find all that you need to achieve your best 'do yet. "
Written by Carly Cochrane, Beauty Editor
Welcome the home of luxury haircare and styling products by premium haircare brand Alterna.
Alterna's premium hair products are enjoyed by consumers and professionals alike because they combine purity and innovation to create immaculate high-performance products and hair technologies. This brand draws its inspiration from skincare science which is how they came to design their age control complex and plumping marine complex for hair.
What's more, they only use eco-certified ingredients that hold extraordinary benefits like caviar, sea silk, bamboo and kendi oil. And at the heart of Alterna is one of nature's most beneficial natural ingredients, Bamboo which is rich in vitamins, minerals, amino acids and will strengthen and improve the health of your strands.
Furthermore, all their products are free from additives and harsh ingredients like parabens, sulphates, and synthetic colour. This haircare brand not only cares for your tresses but the environment, what more could you want?
Where are Alterna products sold in the UK?
Products by Alterna are sold in the UK at leading, well-known online retailers, such as Gorgeous Shop and Allbeauty.
Frequently Asked Questions about Alterna
Do they avoid the use of parabens in their ingredients?
You will not find parabens appearing in any Alterna product ingredients list.
I don't like products that contain Sulphates. Are these products free from this ingredient?
Alterna products do not contain Sulphates.
Do they use phthalates in their formulas?
Most of their products are not phthalates-free, although there are some exceptions that can be found by using our filters.
I only use vegan-friendly products. Is Alterna for me?
More than half of the Alterna products showcased on our site contain animal-derived ingredients or by-products. Therefore, Alterna is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.
Where do they produce these products?
The products are made in California in the USA.