Discover the Alterna collection of conditioners, shampoos, hairsprays and much more. Remember to sign up to our alerts so that you always get informed about the brand's offers and sales.

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Welcome the home of luxury haircare and styling products by premium haircare brand Alterna.

Alterna's premium hair products are enjoyed by consumers and professionals alike because they combine purity and innovation to create immaculate high-performance products and hair technologies. This brand draws its inspiration from skincare science which is how they came to design their age control complex and plumping marine complex for hair.

What's more, they only use eco-certified ingredients that hold extraordinary benefits like caviar, sea silk, bamboo and kendi oil. And at the heart of Alterna is one of nature's most beneficial natural ingredients, Bamboo which is rich in vitamins, minerals, amino acids and will strengthen and improve the health of your strands.

Furthermore, all their products are free from additives and harsh ingredients like parabens, sulfates, and synthetic color. This haircare brand not only cares for your tresses but the environment, what more could you want?

Why We Like Alterna

"Alterna is the hair care brand that helps you bring the salon experience to your very own home. Serving up an extensive range of shampoo and conditioner, hair masques, treatments, styling products and more, you'll find all that you need to achieve your best 'do yet. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where are Alterna products sold in the UK?

Products by Alterna are sold in the UK at leading, well-known online retailers, such as Allbeauty, Fragrance Direct and Gorgeous Shop. You can also get these products from Feel Unique, Amazon and more.

Find the cheapest place to buy your conditioners, shampoos, hairsprays or other products online by using Cosmetify.

Frequently Asked Questions about Alterna

I don't like products that contain Sulphates. Are these products free from this ingredient?

Alterna products do not contain Sulphates.

Do they avoid the use of parabens in their ingredients?

You will not find parabens appearing in any Alterna product ingredients list.

Will I find alcohol in any of their products?

Not all of their products are alcohol-free. Use our site filters to find the products you want.

I only use vegan-friendly products. Is Alterna for me?

More than half of the Alterna products showcased on our site contain animal-derived ingredients or by-products. Therefore, Alterna is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

The products are made in California in the USA.

  • Gluten Free
  • Colourant Free
  • Sulphate Free
  • Paraben Free

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