Alterna

Discover the Alterna collection of conditioners, hairsprays, shampoos and much more. Remember to sign up to our alerts so that you always get informed about the brand's offers and sales. Read More

Why We Like Alterna

"Alterna is the hair care brand that helps you bring the salon experience to your very own home. Serving up an extensive range of shampoo and conditioner, hair masques, treatments, styling products and more, you'll find all that you need to achieve your best 'do yet. "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

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66 products found
-16%
Alterna My Hair. My Canvas. More To Love Bodifying Shampoo
Alterna My Hair. My Canvas. More To Love Bodifying Shampoo
£20.56 £24.25
-16%
Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser
Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser
£20.56 £24.25
-16%
Alterna My Hair. My Canvas. Soaring High Volumising Blowout Mist
Alterna My Hair. My Canvas. Soaring High Volumising Blowout Mist
£20.56 £24.25
-6%
Alterna Caviar Anti-Aging Multiplying Volume Shampoo
Alterna Caviar Anti-Aging Multiplying Volume Shampoo
£20.91 £22.20
-6%
Alterna My Hair. My Canvas. More To Love Bodifying Conditioner
Alterna My Hair. My Canvas. More To Love Bodifying Conditioner
£20.56 £21.80
-5%
Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo
Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo
£20.86 £21.95
-5%
Alterna Caviar Professional Rapid Blowout Balm
Alterna Caviar Professional Rapid Blowout Balm
£18.03 £18.95
-4%
Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse
Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse
£19.20 £19.85
Alterna Caviar Anti-Aging Multiplying Volume Conditioner
Alterna Caviar Anti-Aging Multiplying Volume Conditioner
£21.48
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo
£20.86
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Conditioner
£20.86
Alterna Caviar Anti-Aging Infinite Colour Hold Conditioner
Alterna Caviar Anti-Aging Infinite Colour Hold Conditioner
£27.60
Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment
Alterna Caviar Anti-Aging Clinical Densifying Leave-In Root Treatment
£33.60
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee
£25.20
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter
£25.20
Alterna Caviar Infinite Colour Hold Top Coat Shine Spray
Alterna Caviar Infinite Colour Hold Top Coat Shine Spray
£24.40
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
£25.20
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner
£20.86
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse
£27.15
Alterna Caviar Style Concrete Clay
Alterna Caviar Style Concrete Clay
£23.60
Alterna Caviar Style Invisible Roller Spray
Alterna Caviar Style Invisible Roller Spray
£23.60
Alterna Caviar Style Sheer Dry Shampoo
Alterna Caviar Style Sheer Dry Shampoo
£18.99
Alterna Caviar Anti-Aging Replenishing Moisture Leave In Conditioner
Alterna Caviar Anti-Aging Replenishing Moisture Leave In Conditioner
£25.20
Alterna Caviar Anti-Aging Restructuring Bond Repair 3 In 1 Sealing Serum
Alterna Caviar Anti-Aging Restructuring Bond Repair 3 In 1 Sealing Serum
£22.22
Alterna Caviar Resort Sun Reflection Shine Spray
Alterna Caviar Resort Sun Reflection Shine Spray
£24.00
Alterna Caviar Anti-Ageing Restructuring Bond Repair Leave-In Protein Cream
Alterna Caviar Anti-Ageing Restructuring Bond Repair Leave-In Protein Cream
£25.20
Alterna Caviar Clinical Densifying Shampoo
Alterna Caviar Clinical Densifying Shampoo
£28.80
Alterna Caviar Anti-Ageing Omega+ Anti-Frizz Nourishing Oil
Alterna Caviar Anti-Ageing Omega+ Anti-Frizz Nourishing Oil
£25.20
Alterna Caviar Anti-Ageing Restructuring Bond Repair Leave-In Heat Protection Spray
Alterna Caviar Anti-Ageing Restructuring Bond Repair Leave-In Heat Protection Spray
£19.04
Alterna Caviar Restructuring Bond Repair Leave In Overnight Serum
Alterna Caviar Restructuring Bond Repair Leave In Overnight Serum
£31.60
Alterna Caviar Anti-Ageing Replenishing Moisture Masque
Alterna Caviar Anti-Ageing Replenishing Moisture Masque
£33.60
Alterna Caviar Restructuring Bond Repair Masque
Alterna Caviar Restructuring Bond Repair Masque
£33.60
Alterna Caviar Professional Styling Luxe Creme Gel
Alterna Caviar Professional Styling Luxe Creme Gel
£22.45
Alterna Caviar Anti Ageing Multiplying Volume Duo Gift Set
Alterna Caviar Anti Ageing Multiplying Volume Duo Gift Set
£40.00
Alterna Caviar Anti-Ageing Restructuring Bond Repair Trial Kit
Alterna Caviar Anti-Ageing Restructuring Bond Repair Trial Kit
£20.00
Alterna My Hair. My Canvas. Any Way Texture Spray
Alterna My Hair. My Canvas. Any Way Texture Spray
£18.96
Alterna My Hair. My Canvas. City Slay Shielding Hairspray
Alterna My Hair. My Canvas. City Slay Shielding Hairspray
£20.56
Alterna My Hair. My Canvas. Easy Does It Air Dry Balm
Alterna My Hair. My Canvas. Easy Does It Air Dry Balm
£18.96
Alterna My Hair. My Canvas. Shine On Defining Foam
Alterna My Hair. My Canvas. Shine On Defining Foam
£20.56
Alterna Caviar Replenishing Moisture Conditioner
Alterna Caviar Replenishing Moisture Conditioner
£25.20
Alterna Caviar Style Working Hairspray
Alterna Caviar Style Working Hairspray
£17.60
Alterna Caviar Professional Styling High Hold Finishing Spray
Alterna Caviar Professional Styling High Hold Finishing Spray
£17.60
Alterna Caviar Professional Styling Grit Paste
Alterna Caviar Professional Styling Grit Paste
£22.49
Alterna Caviar Professional Styling Sea Salt Spray
Alterna Caviar Professional Styling Sea Salt Spray
£20.21
Alterna Caviar Anti-Ageing Professional Styling Sea Chic Foam
Alterna Caviar Anti-Ageing Professional Styling Sea Chic Foam
£19.02
Alterna Caviar Anti-Ageing Replenishing Moisture Set
Alterna Caviar Anti-Ageing Replenishing Moisture Set
£20.00
-11%
Alterna My Hair. My Canvas. Another Day Dry Shampoo
Alterna My Hair. My Canvas. Another Day Dry Shampoo
£18.96 £21.30
Alterna Caviar Anti-Aging Replenishing Moisture Conditioner
Alterna Caviar Anti-Aging Replenishing Moisture Conditioner
£22.15
Alterna Caviar Multiplying Volume Trial Kit
Alterna Caviar Multiplying Volume Trial Kit
£17.95
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil
Alterna Caviar Anti-Aging Smoothing Anti-Frizz Nourishing Oil
£25.90
Alterna Caviar Anti-Aging Infinite Colour Hold Dual Use Serum
Alterna Caviar Anti-Aging Infinite Colour Hold Dual Use Serum
£17.25
Alterna Caviar Style Satin Rapid Blowout Balm
Alterna Caviar Style Satin Rapid Blowout Balm
£19.95
Alterna Caviar Anti-Aging Infinite Colour Hold Shampoo
Alterna Caviar Anti-Aging Infinite Colour Hold Shampoo
£27.20
Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse
Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse
£19.80
Alterna Caviar Style Sea Salt Spray
Alterna Caviar Style Sea Salt Spray
£14.35
Alterna Caviar Style Perfect Iron Spray
Alterna Caviar Style Perfect Iron Spray
£19.95
Alterna Caviar Style Rapid Repair Spray
Alterna Caviar Style Rapid Repair Spray
£21.75
Alterna Caviar Anti-Ageing Smoothing Anti-Frizz Dry Oil Mist
Alterna Caviar Anti-Ageing Smoothing Anti-Frizz Dry Oil Mist
£25.20
Alterna Caviar Multiplying Volume Styling Mist
Alterna Caviar Multiplying Volume Styling Mist
£22.40
Alterna Caviar Infinite Colour Hold Vibrancy Serum
Alterna Caviar Infinite Colour Hold Vibrancy Serum
£18.45
Alterna Caviar Resort Sea Tousled Texture Spray
Alterna Caviar Resort Sea Tousled Texture Spray
£23.60
Alterna

Welcome the home of luxury haircare and styling products by premium haircare brand Alterna.

Alterna's premium hair products are enjoyed by consumers and professionals alike because they combine purity and innovation to create immaculate high-performance products and hair technologies. This brand draws its inspiration from skincare science which is how they came to design their age control complex and plumping marine complex for hair.

What's more, they only use eco-certified ingredients that hold extraordinary benefits like caviar, sea silk, bamboo and kendi oil. And at the heart of Alterna is one of nature's most beneficial natural ingredients, Bamboo which is rich in vitamins, minerals, amino acids and will strengthen and improve the health of your strands.

Furthermore, all their products are free from additives and harsh ingredients like parabens, sulphates, and synthetic colour. This haircare brand not only cares for your tresses but the environment, what more could you want?

Where are Alterna products sold in the UK?

Products by Alterna are sold in the UK at leading, well-known online retailers, such as Gorgeous Shop and Allbeauty.

Frequently Asked Questions about Alterna

Do they avoid the use of parabens in their ingredients?

You will not find parabens appearing in any Alterna product ingredients list.

I don't like products that contain Sulphates. Are these products free from this ingredient?

Alterna products do not contain Sulphates.

Do they use phthalates in their formulas?

Most of their products are not phthalates-free, although there are some exceptions that can be found by using our filters.

I only use vegan-friendly products. Is Alterna for me?

More than half of the Alterna products showcased on our site contain animal-derived ingredients or by-products. Therefore, Alterna is not classified as an entirely vegan-friendly brand. Applicable products are clearly marked across the site.

Where do they produce these products?

The products are made in California in the USA.

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