Discover the Alterna collection of shampoos, conditioners, hairsprays and much more. Remember to sign up to our alerts so that you always get informed about the brand's offers and sales.

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Welcome the home of luxury haircare and styling products by premium haircare brand Alterna.

Alterna's premium hair products are enjoyed by consumers and professionals alike because they combine purity and innovation to create immaculate high-performance products and hair technologies. This brand draws its inspiration from skincare science which is how they came to design their age control complex and plumping marine complex for hair.

What's more, they only use eco-certified ingredients that hold extraordinary benefits like caviar, sea silk, bamboo and kendi oil. And at the heart of Alterna is one of nature's most beneficial natural ingredients, Bamboo which is rich in vitamins, minerals, amino acids and will strengthen and improve the health of your strands.

Furthermore, all their products are free from additives and harsh ingredients like parabens, sulphates, and synthetic colour. This haircare brand not only cares for your tresses but the environment, what more could you want?

Where are Alterna products sold in the UK?

Products by Alterna are sold in the UK at leading, well-known online retailers, such as Allbeauty, Fragrance Direct and Beauty Flash. You can also get these products from HQHair, Mankind and more.

And it couldn’t be easier to find the cheapest place to buy your shampoos, conditioners, hairsprays plus others across the spectrum by using Cosmetify. We put in the hard work to compare prices from different retailers, so you can find the best price for all your favourite Alterna products.

Is your favourite Alterna product out of stock? Don’t panic, simply sign up for an alert and we’ll let you know the second it’s back.

Frequently Asked Questions about Alterna

Do they avoid the use of parabens in their ingredients?

You will not find parabens appearing in any Alterna product ingredients list.

I don't like products that contain Sulphates. Are these products free from this ingredient?

Alterna products do not contain Sulphates.

Will I find alcohol in any of their products?

Not all of their products are alcohol-free. Use our site filters to find the products you want.

  • Paraben Free
  • Colourant Free
  • Sulphate Free
  • Gluten Free

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