Seventy One

Seventy One

Seventy One Percent is best known for high-performance sun protection made for the outdoors, built around the “French wave” lifestyle and a clear respect-first ethos.

The brand’s story starts with two surfing friends noticing a gap in sun protection: they wanted formulas that perform in real conditions while being kinder to people and nature. That idea became the SeventyOne Percent name, with a mission expressed through the share of water in the world and a gesture of 1% of profits donated to support child access to water. It also states that all products are manufactured and formulated in France, positioning quality control and transparency as core values.

For those who prioritise sun protection for the face, Seventy One’s hero products include the “Eco Sun Shield Invisible” SPF50+ facial sunscreen, described as mineral-based with zinc oxide and titanium dioxide, designed to deliver immediate protection and support an easy application for everyday family use. Another standout is “The Sun Stick The Original” SPF50+, created as a portable, ergonomic high protection option for sensitive areas of the face - ideal for reapplication on the go.

Seventy One Percent operates primarily in sun protection, with key product categories centred on mineral-based face (also: face spf) protection and broader sun care for outdoor days. The brand also frames its range as suitable for the whole family and outdoor activities, from beach time to mountain adventures, reinforcing that its purpose is effective, wearable coverage across varied conditions.