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Founder of Rubis, Fides Baldesberger has always been attracted to beautiful things and became a diamond dealer in a diamond exchange where she handled many exquisite gems. But after her father passed away she travelled to settle his estate in a small tweezers company that her father had a stake in.
It was whilst she was in Switzerland, she realised the small company, Rubis was named after the tiny rubies that were inserted with tweezers into popular watches like Rolex and these tweezers were made at Rubis. Despite Fides wanting to return back to handling her beautiful diamonds, she realised that Rubis was in need of guidance and had the potential to become a little gem, the company just needed some work.
The brilliant and dedicated Fides then discovered a gap in the beauty market for women's cosmetic tweezers that actually worked so she set out to fill it this gap. Rubis embodies traditional craftsmanship and contemporary design of Switzerland and all products are handmade from 100% steel. It is the passion the team at Rubis has for beauty and company values which makes them 'the best of the best tweezers' – Vogue. Rubis perfects all their products down to the very last detail which is what sets them apart, Bobbi Brown even went as far as to say they're the Ferrari of tweezers.
Where can you buy Rubis products in the UK?
Rubis products can be bought online in the UK from HQHair and Cult Beauty.
But with such a saturated market, it can be tricky figuring out which is the best place to buy Rubis products for the cheapest price. That’s where we come in. Cosmetify helps by showcasing all the prices from multiple retailers and letting you order online. This means we compare the costs so whether you’re looking for makeup, you can easily find the cheapest price on all your favourite bits and bobs.
Is your favourite Rubis product out of stock? Don’t panic, simply sign up for an alert and we’ll let you know the second it’s back.