Energy, experimentation and vibrancy are values central to the creative minds behind Fudge.

Founded 25 years ago with just a single product, the now iconic Hair Shaper, the brand has since produced 172 innovative designs, changing the face of modern hair care.

Bizarrely, it was when Fudge’s founder trod on some chewing gum in his hometown of Sydney that he was struck by an idea: the gum’s distinctive properties and texture would be ideally suited to a hair product.

In its move from the street to the salon, the Hair Shaper picked up legions of fans and remains one of the brand’s most popular products. Now a whole portfolio of products has been developed to support the creativity of individual hairdressers. Latter-day favourites include the semi-permanent colour of Paintbox and a Clean Blonde range that effectively banishes brassy tones.

Creative to the very core, Fudge’s continual drive for improvement makes them the professional’s partner of choice.

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