Why We Like Fudge
"Fudge have been a go-to hair styling brand in the industry for a number of years and we can see why. Their expert formulas are perfect for creating forward-thinking hair styles, for all hair lengths and hair types. We also love their nourishing shampoos and conditioners, which are great for color treated strands and damaged tresses."
Written by Rebecca Jenkinson, Beauty Writer
Sun Care & Tanning
Energy, experimentation and vibrancy are values central to the creative minds behind Fudge.
Founded 25 years ago with just a single product, the now iconic Hair Shaper, the brand has since produced 172 innovative designs, changing the face of modern hair care.
Bizarrely, it was when Fudge's founder trod on some chewing gum in his hometown of Sydney that he was struck by an idea: the gum's distinctive properties and texture would be ideally suited to a hair product.
In its move from the street to the salon, the Hair Shaper picked up legions of fans and remains one of the brand's most popular products. Now a whole portfolio of products has been developed to support the creativity of individual hairdressers. Latter-day favourites include the semi-permanent colour of Paintbox and a Clean Blonde range that effectively banishes brassy tones.
Creative to the very core, Fudge's continual drive for improvement makes them the professional's partner of choice.
Where can you buy Fudge products in the UK?
You can get Fudge products from a number of leading and well-known online retailers in the UK, including Gorgeous Shop and Allbeauty.
Frequently Asked Questions about Fudge
I am trying to make my beauty buys alcohol-free. Should I shop Fudge products?
Some of their products do contain alcohol. Avoid these by using our filters and checking product ingredients.
Do Fudge say no to Parabens for their product range?
Some of their products contain parabens so Fudge aren't classified as a paraben-free brand. See their 'free-from' products by using our 'sort by' options.
Do these products contain Sulphates?
Some of their products are formulated with sulphates however the have ranges that are free from which you can view by using our filters.