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At this stage, we're all thoroughly tired of the over-the-top claims and unnecessarily long ingredient lists emblazoned across products. Diana and Shelly, a former beauty insider and nutrition respectively, certainly were. This motivated them to join forces, convinced that they could do better. And so, No BS came into existence.
What sets the brand apart? For a start, it emphatically outdoes the FDA and its backlist of 11 toxic ingredients by banning well over 1500. Your health and wellbeing aren't things to be taken lightly, not when there's plenty of natural remedies and kind-on-the-skin science to choose from. Parabens, sulphates and phthalates are just some of the cosmetic no-nos that you won't find anywhere within this clean, wholesome range.
Recyclable and minimal waste are only part of the No BS ethos, which has seen the brand set itself out as a genuine agent of positive change. Get behind their radically honest beauty culture.