Shop the Vieve assortment of blushers, eyeshadows, highlighters and other products. Make sure that you add a sale alert so that you are first to know about Vieve offers and sales.

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Add a burst of confidence, energy and creativity to your makeup bag with Vieve – a brand that champions inclusivity, positivity and the power of beauty.

Founded by professional makeup artist and social media influencer Jamie Genevieve, this brand utilises her years of experience in the industry, as well as her acute knowledge of her target audience. With a loyal following of millions, Jamie realised there was a gap in the market and thus created a high-performing, effortless and accessible brand to meet their needs.

Vieve not only takes from the founder's name, but it also means 'full of life' which is exactly the ethos behind this emerging beauty brand. No matter how you want to express your style and unique beauty, they want you to live your life to the fullest with Vieve by your side.

Vieve's bold and beautiful range of easy-to-use, blendable and versatile products are makeup bag requirements. Browse the collection today at Cosmetify and find top picks including the Modern Lip Definer and the Nova Glow Highlighter.

Why We Like Vieve

"At Cosmetify, we love discovering new makeup bag must-haves and that’s exactly what Vieve have to offer. Whether you like the natural look or prefer a bold, glamorous vibe, there’s something for everyone with this brand. Not to mention, we love their celebration of empowerment, confidence and individuality – certainly an ethos we can get behind! "

Rebecca Jenkinson

Written by Rebecca Jenkinson, Beauty Writer

Where can you buy Vieve products in the UK?

Products by Vieve are sold in the UK at leading, well-known online retailers, such as Cult Beauty.

Frequently Asked Questions about Vieve

Are Vieve products free from Parabens?

These products are created without parabens.

Are Vieve vegan-friendly with no animal-derived ingredients in their products?

Vieve are vegan-friendly, so no animal by-products or animal-derived ingredients are used in their product lines.

Do Vieve test their products on animals?

Vieve is a cruelty-free brand, meaning it does not engage in the practice of animal testing for any of the formulations in its product line.

  • Gluten Free
  • Paraben Free
  • Vegan Friendly
  • Cruelty Free

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