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Having been Kim Kardashian's long-time MUA, Mario Dedivanovic's is one of the most acclaimed, followed and influential makeup artists in the world. His artistry, passion, professionalism and attention to detail place him at the top of the leader board as both a visionary and pioneer in the beauty industry.

Throughout his career, Mario has cultivated a loyal fan base, taught and popularised some of the last decade's best-known makeup techniques and sparked viral trends. As he approaches his 20th year as a makeup artist, it's only right that he marks his name with the debut brand, MAKEUP BY MARIO.

MAKEUP BY MARIO is a collection of luxury makeup products and tools, expertly crafted to deliver a professional experience for anyone who loves and is inspired by makeup. Believing that everyone should have access to the best quality formulas, Mario's products arrive in universal shades for all skin tones and are designed to enhance artistry, elevate application and evolve technique.

Shop the range today with Cosmetify and discover everything from eye palettes to lip glosses and makeup brush sets.


"Having followed Mario’s insane career journey over the years, we are absolutely buzzing to see that he’s (finally!) launched his very own makeup brand. We just know that everything from the formulas to the textures, colors and application are going to be out-of-this-world, and will really help us slay our makeup goals.  "

Carly Cochrane

Written by Carly Cochrane, Beauty Editor

Where is the best place to buy MAKEUP BY MARIO products online?

A range of MAKEUP BY MARIO products are available to buy online from US stores, such as JC Penney and Sephora.

Cosmetify shows you prices from multiple stores and lets you order your favorite makeup online for the best price.

Frequently Asked Questions about MAKEUP BY MARIO

These days, many brands avoid using Parabens in their formulas. Do MAKEUP BY MARIO?

Parabens do not feature in their ingredient list and so they are a paraben-free brand.

What’s the cruelty-free status of products made by MAKEUP BY MARIO?

Their product line is 100% cruelty-free. As such, MAKEUP BY MARIO never tests products or formulations on animals.

I’m vegan and only use vegan-friendly products. Is MAKEUP BY MARIO suitable for me?

The majority of MAKEUP BY MARIO products on our platform are not suitable for those following a vegan routine. However, MAKEUP BY MARIO does have some products that are formulated without animal-derived ingredients or by-products, which you can see by selecting the appropriate filters.

  • Paraben Free
  • Cruelty Free

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