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The Ultimate IT Cosmetics Beauty Guide

By Rebecca Jenkinson - 2 years ago | Updated
six It Cosmetics products on pink background

Give your makeup bag a refresh with the skin-loving formulations from IT Cosmetics. From skin tints to day creams, they have everything you need to treat your complexion to a beauty-boosting routine.

Founder Jamie Kern suffered with rosacea and wanted to create a range of products to help soothe and smooth all different skin types. She combined forces with plastic surgeons and dermatologists to ensure the IT Cosmetics line targets specific skin concerns, such as ageing, discolouration and redness.

Jump straight into our beauty guide to find the best IT Cosmetics for your routine.

IT Cosmetics Your Skin But Better Collection

Dubbed their 'game-changing' products, the IT Cosmetics Your Skin But Better collection contains some of their best-selling and most loved items. This includes the iconic CC+ creams, the must-have setting spray and the oil-free makeup primer.

Each product helps enhance, brighten and improve the appearance of your complexion. Whether it's boosting radiance or balancing oily skin, these products are crucial for helping blur imperfections while still allowing your natural beauty to shine through.

Delve into the collection today and find your new favourite daily products.

IT Cosmetics Mini CC Cream

This IT Cosmetics Your Skin But Better Mini CC+ Cream is the perfect size for your travels and smaller makeup kits.

It's the same as their best-selling, full-size formula, with the innovative colour correcting properties. Use it to conceal imperfections and blemishes, as well as smooth fine lines, uneven texture and enlarged pores. It contains a blend of skin-enhancing ingredients, including hydrating hyaluronic acid, firming collagen and broad-spectrum SPF 50 face sun protection, which shields your precious complexion from damage.

IT Cosmetics Your Skin But Better CC+ Cream Illumination SPF 50+

Is your skin feeling a little dull and tired? No problem. Perk up your complexion with Your Skin But Better CC+ Cream Illumination SPF50+ from IT Cosmetics.

Enriched with light reflecting pigments, this creamy foundation-like product gives your face a gorgeous glow. The radiance boosting formulation is infused with a blend of hydrolysed collagen, niacin, peptides, hyaluronic acid, vitamins and antioxidants. These goodies help improve the texture and feel of your skin, while the full-coverage format camouflages any blemishes, redness and dark spots.

IT Cosmetics Your Skin But Better CC+ Oil-Free Matte With SPF 40

For the oily beauty babes out there, IT Cosmetics have got your back. Their Your Skin But Better CC+ Oil-Free Matte with SPF40 is the perfect solution for oily complexions.

This cream gives you a full-coverage finish, with colour-correcting and anti-ageing properties. It uses an oil-free formulation enriched with charcoal, colloidal clay and tea tree extract to help balance, detoxify and control the skin.

So, wave goodbye to that midday shine and say hello to a smooth, natural-looking, matte finish that lasts all day long.

IT Cosmetics Makeup Brushes

To create fun, fabulous and flawless makeup looks you need a range of expert makeup brushes. The collection at IT Cosmetics offers just that, with complexion and eye brushes to help buff and blend your way to perfection.

With synthetic bristles, these makeup brushes are super soft on the skin, as well as being cruelty-free. Whether you're a beauty beginner or an expert MUA, add these brushes to your collection to ensure a professional-looking finish which lasts throughout the day. Each one is a versatile investment, which can be used for powder, liquid and cream formulas.

IT Cosmetics Heavenly Luxe Dual Retractable Concealer Brush

Conceal and cover any blemishes with the Heavenly Luxe Dual Retractable Concealer Brush. This expert makeup tool is a great option to have in your kit, thanks to the dual-ended bristles.

One side has a flat, tapered brush, which is perfect for packing on colour and smoothing concealer across the skin. The flat edge is also ideal for reaching tricky areas around the nose and eyes. The other end has a fluffy, rounded tip which is great for buffing and blending products across your complexion for a natural-looking effect.

IT Cosmetics Heavenly Luxe Dual Airbrush Foundation Concealer Brush

For all your foundation needs, add the Heavenly Luxe Dual Airbrush Foundation Concealer Brush to your shopping list.

Like the smaller concealer brush, this makeup tool is dual-ended, versatile and a great investment piece. Loved by beauty editors for its Heavenly Luxe synthetic hairs, this brush is also a great cruelty-free option.

Use the large bristles to buff liquid and cream foundations across the entire complexion and use the smaller side to target specific areas you want to conceal. Both will help you achieve a flawless finish!

IT Cosmetics Heavenly Luxe Jumbo Powder Brush

Take your makeup routine to the next level with the Heavenly Luxe Jumbo Powder Brush. This must-have tool helps seamlessly apply both loose and pressed face powders. It's perfect for blushers, bronzers and highlighters.

The brush also has super-soft, synthetic bristles and a larger brush head, which ensures an all-over, even and soft-focus finish. Like all the other makeup tools, this Jumbo Powder Brush is cruelty-free and has an ergonomic handle for easy application.

IT Cosmetics Bye Bye Collection

Wave goodbye to pesky pores, blemishes and redness with the IT Cosmetics Bye Bye Collection. This includes a range of skin care and makeup items which help you enhance your beautiful skin. From under eye concealers to soothing moisturisers, this collection is perfect for targeting specific concerns.

IT Cosmetics want you to love the skin you're in, so they created a Bye Bye range of modern products to help you look and feel your very best. This includes items with nourishing ingredients and innovative formulations. Uncover the collection and update your regime today.

IT Cosmetics Bye Bye Pores Face Powder

Get your hands on the award-winning Bye Bye Pores Face Powder. This loose setting powder is the secret to smooth, air-brushed skin.

It contains Optical Blurring Technology™ to help minimise the appearance of fine lines, enlarged pores and blemishes. Better still, it's enriched with antioxidant, peptides and hydrolysed collagen, which helps smooth and plump up the skin for a youthful-looking finish.

Simply dust the translucent powder across your face to set your makeup in place and banish any midday shine – perfect for on-the-go touch ups.

IT Cosmetics Bye Bye Redness Calming Moisturiser

We all know a flawless face of makeup starts with a good skin care routine and this Bye Bye Redness Calming Moisturiser is a great option to have in your arsenal.

This daily moisturising gel is the perfect pot of goodness for sensitive complexions prone to redness. It contains a soothing combination of oatmeal, aloe vera and cucumber, which helps relieve dryness and irritation. Skin feels hydrated and soothed, while collagen, peptides and turmeric help plump and rejuvenate tired complexions.

IT Cosmetics Bye Bye Under Eye Concealer

IT Cosmetics Bye Bye Under Eye Concealer

£20.80 £26.00 (20% off)

Do you struggle with tired eyes and dark circles? We feel you. Luckily, IT Cosmetics have the perfect solution with their Bye Bye Under Eye Concealer. This cult-classic product helps minimise the appearance of discolouration around the entire orbital area.

It uses a blend of peptides, hyaluronic acid and collagen to hydrate and firm the skin. This helps tackles the signs of ageing, including fine lines and wrinkles. The creamy formula is also highly pigmented, water-resistant and delivers a full-coverage finish, which never cracks or creases throughout the day

For more makeup tips and tricks, browse the Best CC Creams and The Best Full Coverage Foundation for a Perfect Complexion.

Rebecca is a content writer with over three years’ experience and a keen interest in cosmetics. Cosmetify allows her to combine her blogging skills with her passion for beauty.

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