• Hair
  • The Best Pastel Hair Dye

The Best Pastel Hair Dyes

By Hannah Liddle - 6 months ago | Updated
collage of pink purple and blue pastel hair colours

Sometimes, all we need to do is go out with the old and in the new; we need to give our flat a good Marie Kondo, wave goodbye to the tat we've been hoarding for the past God knows how long and just start afresh. And what better way to celebrate this notion than with a new hairstyle? We’re thinking fresh, pastel colours that spark joy and celebrate individuality.

Whether you’re wanting to go pretty pink, baby blue, pale green or lilac, we’ve rounded up the very best temporary and permanent hair dyes to help you rock the pastel hair trend.

But before we get ahead of ourselves, there's one thing you may need to consider first: will you need to lighten your hair? If you’ve got brown or dark hair, you’re going to need to bleach your current colour so that the pastel dye will take properly. Try this L’Oréal ParisColorista Bleached Hair Kit that gently lightens your locks and prepares it for the pastel dye.

1. Pastel pink

Lime Crime Unicorn Hair Tint - Bubblegum Rose

Lime Crime Unicorn Hair Tint

Pink is by far the most popular pastel hair colour… I’ve even tried it out myself and loved it! We’ve seen pastel pink hair on the likes of Cara Delevingne, Rihanna and even Dame Hellen Mirren and it’s certainly a colour for the bucket list.

So if you haven’t tried out this candyfloss hair colour, then pick up a bottle of Lime Crime’s Unicorn Hair in Bubblegum Rose. It’s incredibly pigmented and, like all Lime Crime’s hair dyes, it’s a damage-free formula that’ll keep your hair wonderfully smooth and shiny.

Go To Store

2. Pastel blue

I Heart Revolution Rainbow Shots Hair Colour - Beach Babe Blue

I Heart Revolution Rainbow Shots Hair Colour

If you’re wanting to throw it right back to 1999 when Eiffel 65’s Blue (Da Ba Dee) was a hit, then check out I Heart Revolution Rainbow Shots Hair Colour. Hillary Duff did the pastel blue hair and she looked 50 shades of CUTE. It’s vibrant, fun and a colour that suits all aesthetics…you just have to be brave enough to give it a go.

Go To Store
KMS Style Colour Stone Wash Denim 150ml

KMS Style Colour Stone Wash Denim 150ml

Working on both light and dark hair colours, this temporary hair dye is the perfect way to jazz up your locks. Whether you're applying it to a full head or just the ends for a blue balayage effect, it gives a bright and striking colour that looks pretty darn kick-ass.

Spray as much or as little as you like to achieve different shades of blue. Oh, and you'll be pleased to know this particular formula is pillow-friendly, so you'll not have to worry about giving your bedding a good ol' wash after every use – yay!

Go To Store

3. Pastel green

I Heart Revolution Rainbow Tones Semi Permanent Hair Colour - Green Mermaid Waves

I Heart Revolution Rainbow Tones Semi Permanent Hair Colour

Green pastel hair is FTW if you’re wanting super punk vibes and this I Heart Revolution Green Mermaid Waves colour is the perfect way to add a little rock and roll to your look. It’s an uncommon choice for hair colour as it could look like you’ve just stepped out of a chlorine bath pre-bleach.

However, when it’s done properly green looks absolutely wicked…but not like Elphaba from the Tony award-winning musical, more like Kylie Jenner, youngest self-made billionare. Your friends will be green with envy. (Sorry, I had to).

Go To Store
Schwarzkopf LIVE Colour Ultra Bright - 096 Turquoise Temptation

Schwarzkopf LIVE Colour Ultra Bright

Now, this colour is a darker blue/green hybrid but that's ok... because it glows under a blacklight. That's right, it's a subtler blue-green by day and a party at night. If you want to go all out with your hair colour, Schwarzkopf are the go-to brand, they even have a sea-mermaid green if that floats your boat...

Go To Store

4. Pastel purple

Joico Instatint Temporary Color Shimmer Spray - Amethyst

Joico Instatint Temporary Color Shimmer Spray

We understand that transitioning to a bold colour can be a bit of a commitment. If you aren't quite ready to take the plunge, then why not experiment with this temporary colour shimmer spray from Joico. Lasting for up to three full days before fading, it's the ideal formula that lets you test the waters before going all-in. The Amethyst shade transforms locks from boring to bold before settling into a gorgeous pastel purple shade.

Go To Store


If you're wanting to test the waters before going all-out lilac, then this BLEACH LONDON Smoky Shampoo is a shout. It's a temporary pastel colour that's ideal if you're not 100% sure whether purps is for you. With this shampoo, you needn't worry about damaging your hair as it's loaded with nourishing vitamin E. Going purple never felt so good, amirite?

Go To Store
Fudge Paintbox Hair Colourant - Lilac Frost

Fudge Paintbox Hair Colourant

Get creative with your colour and opt for this Fudge Paintbox in Lilac Frost. We’ve seen Nicole Richie work the lilac hair trend back in 2014 (is there a colour that she doesn’t suit???) and Jourdan Dunn in 2015 – four years on and lilac still looks just as bad ass.

This Fudge colour will help you customise your colour while enhancing its natural shine and radiance. It’s certainly a striking and fierce look and looks amazing on darker skin tones.

Go To Store

5. Rose gold

Joico Instatint Temporary Color Shimmer Spray - Rose Gold

Joico Instatint Temporary Color Shimmer Spray

Rose gold is a safe bet when it comes to dying your hair pastel as you don’t have to fully commit to a bright colour but can still work a subtle hint of pink. It’s the perfect pastel shade for those of you who perhaps can’t go OTT because of work, but want to show your fun side.

Joico provides the goods with this pretty and playful pastel hair dye that’ll take your tresses from drab to fab! Iskra Lawrence worked it and oh boy, did she look stunning!

Go To Store
Schwarzkopf LIVE Colour Lightener + Twist Cool - 101 Rose

Schwarzkopf LIVE Colour Lightener + Twist Cool

This Schwarzkopf LIVE Colour Lightener + Twist Cool is a cute and seriously cool colour if you're wanting to add just a little touch of rose to your hair. The two-in-one formula brightens blonde hair by up to four shades, all whilst giving it a subtle tint of rose, making it great for switching up your style for festivals or holidays.

This playful and vibrant colour is enough to take your look to the next level and it's super easy to apply. What more could you want from a dye? Take a look at all the babes below who pulled off the rose gold hair trend with poise.

Go To Store

6. Pastel peach

BLEACH LONDON Awkward Peach Shampoo

BLEACH LONDON Awkward Peach Shampoo

Loving the rose gold but want to take it that one step further? Go apricot with this BLEACH London colour. It’s a warm and lively colour that excellently complements both pale and dark skin tones and we guarantee it’s going to look amazing on you.

It’s also great if you’re testing the waters for a full­-on fiery red or ginger hairstyle. We’re getting serious vibes from this look. I mean, just look at how radiant Busy Phillips is with apricot hair, oh my days.

Go To Store
Lime Crime Unicorn Hair Tint - Neon Peach

Lime Crime Unicorn Hair Tint

Pastel? Pfft! Ditch the pretty pastel and go all out neon with Lime Crime's Unicorn Hair in Neon Peach. This vivid colour takes peach hair to the next level and we can't get enough of it (see the top left image below).

It's bright, bold and bodacious and it'll look incredible against all skin tones. This isn't a dye for the fainthearted as it'squite a loud colour, but that's not to say you shouldn't just go for it, you know?! Besides, it's a semi-perm that fades gracefully while keeping your hair in tip-top condition.

Go To Store

These colours are a gorgeous way to spruce up your style and to give your look a little bit of ooh-la-la. I mean, why not? You only live once, people.

OK, gotta go – I'm off to dye my hair!

Want more hair inspiration? Check out: 5 Ways to Rock the Lilac and Grey Hair Trend, or take a look at our pastel purple hair, pastel blue hair and pastel pink hair Pinterest boards. If you have more questions about to get your look just right, check out our guide to hair dye, too!

Hannah Liddle

Written by Hannah Liddle

A firm believer that dehydration is a character flaw and good skin starts from within. Hyaluronic acid is her saviour too though.