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The Best Pastel Hair Dyes

By Hannah Liddle - 7 months ago | Updated
collage of pink purple and blue pastel hair colours

Sometimes, all we need to do is go out with the old and in the new; we need to give our flat a good Marie Kondo, wave goodbye to the tat we've been hoarding for the past God knows how long and just start afresh. The team at Cosmetify have decided that 2019 is all about cleaning the slate and embracing new things. And what better way to celebrate this notion than with a new hairstyle? We’re thinking fresh, pastel colours that spark joy and celebrate individuality.

Whether you’re wanting to go pretty pink, baby blue, pale green or lilac, we’ve rounded up the very best hair dyes to help you rock the pastel hair trend.

But before we get ahead of ourselves, there's one thing you may need to consider first: will you need to lighten your hair? If you’ve got brown or dark hair, you’re going to need to bleach your current colour so that the pastel dye will take properly. Try this L’Oréal Paris Colorista Bleached Hair Kit that gently lightens your locks and prepares it for the pastel dye. Alternatively, if you're only wanting to dye the ends of your hair, try the BLEACH London Dip Dye Kit.

l'oreal paris colorista and bleach london dip dye

1. Lime Crime Unicorn Hair

Lime Crime Unicorn Hair - Bubblegum Rose

Pink is by far the most popular pastel hair colour… I’ve even tried it out myself and loved it! We’ve seen pastel pink hair on the likes of Cara Delevingne, Rihanna and even Dame Hellen Mirren and it’s certainly a colour for the bucket list. So if you haven’t tried out this candyfloss hair colour, then pick up a bottle of Lime Crime’s Unicorn Hair in Bubblegum Rose. It’s incredibly pigmented and, like all Lime Crime’s hair dyes, it’s a damage-free formula that’ll keep your hair wonderfully smooth and shiny.

2. L'Oréal Paris Colorista Spray Pink Temporary Hair Colour

L'Oréal Paris Colorista Spray Temporary Hair Colour

Or if you're wanting something a little less permanent, try this Pink Temporary Spray Hair Colour. It's a one day dye but obviously you can use it as much or as little as you like. Utilising ultra-light micro powder, it provides you with a lush and vibrant colour that washes out in the evening. In eight different shades, you can even go all-out mermaid and they take to darker hair too – what a win!

3. BLEACH LONDON Blulini Super Cool Colour

BLEACH LONDON Blulini Super Cool Colour

If you’re wanting to throw it right back to 1999 when Eiffel 65’s Blue (Da Ba Dee) was a hit, then check out BLEACH London’s Blullini Super Cool Colour. Hillary Duff did the pastel blue hair and she looked 50 shades of CUTE. It’s vibrant, fun and a colour that suits all aesthetics…you just have to be brave enough to give it a go. The entire BLEACH range is gentle on your hair and completely vegan, making it perfect for those who don’t want to damage their hair or the environment.

4. KMS Style Color Stone Wash Denim

KMS Style Color

Working on both light and dark hair colours, this temporary hair dye is the perfect way to jazz up your locks. Whether you're applying it to a full head or just the ends for a blue balayage effect, it gives a bright and striking colour that looks pretty darn kick-ass. Spray as much or as little as you like to achieve different shades of blue. Oh, and you'll be pleased to know this particular formula is pillow-friendly, so you'll not have to worry about giving your bedding a good ol' wash after every use – yay!

5. L'Oréal Paris Colorista Washout Semi-Permanant Hair Dye

L'Oréal Paris Colorista Washout Semi-Permanant Hair Dye

Green pastel hair is FTW if you’re wanting super punk vibes and this L’Oreal Paris Colorista in Mint is the perfect way to add a little rock and roll to your look. It’s an uncommon choice for hair colour as it could look like you’ve just stepped out of a chlorine bath pre-bleach. However, when it’s done properly – à la Colorista – green looks absolutely wicked…but not like Elphaba from the Tony award-winning musical, more like Kylie Jenner, youngest self-made Billionare. Your friends will be green with envy. (Sorry, I had to).

6. Manic Panic High Voltage Siren Song Classic Hair Color

Manic Panic High Voltage Siren Song Classic Hair Color

Now this colour is a darker blue/green hybrid but that's ok... because it glows under a blacklight. That's right, it's a subtler blue green by day and a party by night. If you want to go all out with your hair colour, Manic Panic are the go to brand, they even have a lighter green if that floats your boat...

7. Manic Panic High Voltage Electric Lizard Hair Color

Manic Panic High Voltage Electric Lizard Hair Color

.. and here it is, the promised light neon green. If you want to be bold by day and night then this is the one for you.

8. Fudge Paintbox Hair Colourant

Fudge Paintbox Hair Colourant

Get creative with your colour and opt for this Fudge Paintbox in Lilac Frost. We’ve seen Nicole Richie work the lilac hair trend back in 2014 (is there a colour that she doesn’t suit???) and Jourdan Dunn in 2015 – four years on and lilac still looks just as bad ass. This Fudge colour will help you customise your colour while enhancing its natural shine and radiance. It’s certainly a striking and fierce look and looks amazing on darker skin tones.

9. Revlon Professional Nutri Color Creme 002 Lavender

Revlon Professional Nutri Color Creme 002 Lavender

If you're wanting to test the waters before going all-out lilac, then this Revlon Professional Lavender is a shout. It's a semi-permanent pastel hair dye that's ideal if you're not 100% sure whether purps is for you. With this dye, you needn't worry about damaging your hair as it's an ammonia and peroxide-free formula that's also loaded with nourishing fruit acids. Going purple never felt so good, amirite?

10. L'Oréal Paris Colorista Paint Rose Gold Permanent Hair Dye

L'Oréal Paris Colorista Paint Permanent Hair Dye

Rose gold is a safe bet when it comes to dying your hair pastel as you don’t have to fully commit to a bright colour but can still work a subtle hint of pink. It’s the perfect pastel shade for those of you who perhaps can’t go OTT because of work and what not but still want to show your fun side. Once again, Colorista provides the goods with this pretty and playful pastel hair dye that’ll take your tresses from drab to fab! Iskra Lawrence worked it on the Cannes red carpet last year and oh boy, did she look stunning!

11. Clairol Color Crave Semi Permanent Hair Dye Rose Gold

Clairol Color Crave Semi Permanent Hair Dye Rose Gold

This Clairol Rose Gold Dye is a cute and seriously cool colour if you're wanting to add just a little touch of rose to your hair. Lasting for up to two weeks or 15 washes (thereabouts), it's great for switching up your style for a special festival or holiday. This playful and vibrant colour is enough to take your look to the next level and it's super easy to apply. What more could you want from a dye? Take a look at all the babes below who pulled off the rose gold hair trend with poise.

12. Clairol Color Crave Semi Permanent Hair Dye Apricot

Clairol Color Crave Semi Permanent Hair Dye Rose Gold

Loving the rose gold but want to take it that one step further? Go apricot with this Clairol Colour Crave Hair Dye. It’s a warm and lively colour that excellently complements both pale and dark skin tones and we guarantee it’s going to look amazing on you. It’s also great if you’re testing the waters for a full­-on fiery red or ginger hairstyle. We’re getting serious vibes from this look. I mean, just look at how radiant Busy Phillips is with apricot hair, oh my days.

13. Lime Crime Unicorn Hair

Lime Crime Unicorn Hair

Pastel? Pfft! Ditch the pretty pastel and go all out neon with Lime Crime's Unicorn Hair in Neon Peach. This vivid colour takes peach hair to the next level and we can't get enough of it (see the top left image below). It's bright, bold and bodacious and it'll look incredible against all skin tones. This isn't a dye for the fainthearted as it'squite a loud colour, but that's not to say you shouldn't just go for it, you know?! Besides, it's a semi-perm that fades gracefully while keeping your hair in tip-top condition.

Finally, if you’ve bought a hair dye that’s a bit too bright for your liking, you need Schwarzkopf LIVE Pastel It. Mix it with your ultra-bright hair dye to create a new, light and fresh pastel shade. It’s as simple as that.

These colours are a gorgeous way to spruce up your style and to give your look a little bit of ooh-la-la. I mean, why not? You only live once, people.

OK, gotta go – I'm off to dye my hair!

Want more hair inspiration? Check out: 5 Ways to Rock the Lilac and Grey Hair Trend, or take a look at our pastel purple hair, pastel blue hair and pastel pink hair Pinterest boards.