- The Ordinary
Explore the The Ordinary array of anti-ageing skincare, day creams, face oils & serums and much more. Remember to add a sale alert so that you are first to know about The Ordinary discounts and deals. Read More
Founded by Brandon Truaxe under the umbrella of DECIEM, The Ordinary is a brand committed to stripping everything back, from unnecessary packaging to misleading ingredients. Their aim is to bring together honesty and modesty by creating functional beauty products.
After noticing that commonplace technologies are often referred to as 'groundbreaking' – and therefore insensibly priced – The Ordinary embarked on a mission to disallow commodity disguised as ingenuity.
Boasting an evolving collection of treatments that use familiar and effective clinical technologies, all at reassuringly reasonable prices, The Ordinary make it easy to stock your cupboards with skin care that truly sees to complexion concerns.
Shop a range of retinol, acids, oils and vitamins that are 100% cruelty-free and free from mineral oils, parabens and sulphates – it's honest skin care at its best.
To find out more about the Ordinary skin care and what might be right for you, check out our guide: The Ordinary Skin Care: A Beginner's Guide.
Why We Like The Ordinary
"If we’re on the hunt for a new retinol, oil, acid or vitamin, The Ordinary is undoubtedly our first port of call. Their high-grade formulas, honest ingredients and super-affordable prices not only captured our hearts but earned them a permanent place in our skin care routine. With something for everyone, we can’t get enough of this innovative brand."
Written by Carly Cochrane, Beauty Editor
Frequently Asked Questions about The Ordinary
I do not wish to buy products containing mineral oil. Can I shop from The Ordinary?
The Ordinary do not use mineral oil in any of their products.
Do these products have paraben-free formula?
There are no parabens in The Ordinary product.
Do their ingredients feature Sulphates?
These products are formulated without the use of sulphates.
Does this brand test its products or formulas on animals?
The Ordinary is a cruelty-free brand. To our knowledge it does not test on animals, nor does it ask others to do so on its behalf.
Is there alcohol in these products?
There are only a few The Ordinary products that contain alcohol. All the rest are completely alcohol-free.
Are their formulas and products free from silicone?
They avoid using silicone in most of their products and formulas.
I prefer to use vegan-friendly brands. Do The Ordinary products fit this criteria?
With the exception of a few products, The Ordinary is a vegan-friendly brand that does not use animal-derived ingredients in its formulations. 100% vegan products are clearly marked on their pages.
Are The Ordinary products free from synthetic fragrances?
Some are not fragrance free. Please either use our filters above or check the product ingredients.
Are The Ordinary hypoallergenic?
Not all of the The Ordinary range is marked as hypoallergenic or allergy tested in our database, however if this is your preference please select ‘hypoallergenic’ from our site filters to narrow your search.
Where in the world do The Ordinary produce their product line?
They manufacture their products in Canada.