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Female-Founded Beauty Brands to Support

By Ellie Child - 9 months ago | Updated
international women's day

We think it’s fair to say that the cosmetics industry has a primary focus on appealing to women, targeting us with ‘do-it-all’ formulas, aesthetically-pleasing packaging and a promise that we will never suffer from lack-lustre skin. So, with that in mind, you’d think that the majority of beauty brands are female-founded and innovated by savvy, in-the-know businesswomen, right? Unfortunately not.

After a little Google search, we were baffled to find that 71% of leadership roles within the beauty industry are held by men.

That stat is pretty shocking, so we want to put some beauty brands launched by women onto your radar - it is International Women's Day after all. While splurging out on an extra eyeshadow palette might not be the most ground-breaking way to show support, being aware of self-made female founders can never go amiss, especially in a market that is oversaturated with a male presence.

1. Drunk Elephant

Founded by Tiffany Masterson, Drunk Elephant has become a fast success that has won over the hearts of both men and women everywhere with their classic skin care formulations.

Tiffany first created the brand when trying to solve her own skin woes, suffering from sensitive and irritable skin. Producing her own fragrance-free and natural remedies, Tiffany’s creations soon became a roaring success, forming the now cult-followed brand.

Best-selling product:

Drunk Elephant Lala Retro Whipped Cream

Drunk Elephant Lala Retro Whipped Cream

£42.00 £56.00 (25% off)

2. Charlotte Tilbury

Having worked as a makeup artist for the rich and famous, Charlotte Tilbury has collected a wealth of knowledge and insider secrets when it comes to achieving a flawless complexion. Bottling up this experience, Charlotte soon created a worldwide beauty empire that is a leading brand within the beauty hemisphere, shaking up the industry one foundation at a time.

Best-selling product:

Charlotte Tilbury Instant Eye Palette Pillow Talk

Charlotte Tilbury Instant Eye Palette Pillow Talk

£50.90 £60.00 (16% off)


Fed up and overwhelmed with the sheer amount of hair care products on the market, OUAI founder Jen Atkin decided enough was enough, taking matters into her own hands. Listening to her loyal followers and combining her extensive hair care insight, Jen went about creating an array of products that were both cool and curated, catering to the modern-day woman. Today, OUAI is one of the leading and most sought-after hair care brands that sells simple, affordable yet luxurious solutions for everyday hair concerns.

Best-selling product:

OUAI Leave In Conditioner 45ml

OUAI Leave In Conditioner


4. Honest Beauty

With a heavy focus around brand transparency and responsible products, Honest Beauty is a name worth knowing about. Born from the brain of Jessica Alba, Honest Beauty is a luxe yet conscious beauty brand that is gaining worldwide attention due to its intelligent products and natural ingredients.

Best-selling product:

Honest Beauty Everything Primer Matte

Honest Beauty Everything Primer

£15.00 £25.00 (40% off)

5. Huda Beauty

Having studied finance at university, Huda Kattan did not foresee owning a cosmetics brand – despite her undying love for makeup. After being made redundant from her job in finance, Huda turned her attention to beauty, studying makeup which then led to her working with incredible makeup artists and brands. This paired with Huda’s beauty blog is what formed the beginning of her now global beauty empire.

Best-selling product:

Huda Beauty Lip Strobe Ritzy

Huda Beauty Lip Strobe

£13.12 £17.00 (23% off)

6. Sigma Beauty

Molecular bacteriologist and civil engineer, Simone Xavier, is the brains behind our favourite brush brand Sigma Beauty, injecting pure dedication, originality and intelligence into every design. Her pilot brush set soon went down a storm, leading to her owning one of the most successful beauty brush brands on the market.

Best-selling product:

Sigma Beauty Iconic Brush Set

Sigma Beauty Iconic Brush Set

£65.99 £89.00 (26% off)

7. beautyblender

Only a beauty boss like Rea Ann Silva could design and create such an innovative and time-saving tool. The beautyblender sponge is now a weapon of choice for both professionals and amateurs alike, helping to smooth out foundation lines for a totally flawless finish.

Best-selling product:

beautyblender Original Pink

beautyblender Original

£15.35 £17.50 (13% off)

8. KVD Vegan Beauty

Her passion for makeup paired with her tattoo artistry saw Kat Von D cook up a range of high-performance products. The collection includes the iconic Tattoo Liner, plus the most recent viral sensation, the Good Apple Skin-Perfecting Foundation Balm.

KVD Beauty Good Apple Skin-Perfecting Foundation Balm Light 006

KVD Beauty Good Apple Skin-Perfecting Foundation Balm

£23.80 £34.00 (30% off)

9. Fenty Beauty

How could we write this list without mention the #girlboss that is Rihanna. She’s conquered both the music and fashion industries and shows no sign of slowing down as she wins over the beauty world with her extensive shade ranges and ingenious formulations.

Best-selling product:

Fenty Beauty Match Stix Shimmer Skinstick SINAMON

Fenty Beauty Match Stix Shimmer Skinstick


10. Kate Somerville

Kate Somerville is known for her star-studded Hollywood clinic, with celebrities and editors alike trusting her impressive range of skin care essentials. Kate's skin care selection is filled to the brim with active-packed that alleviate the symptoms of dry skin and eczema.

Best-selling product:

Kate Somerville ExfoliKate Cleanser Daily Foaming Wash 50ml

Kate Somerville ExfoliKate Cleanser Daily Foaming Wash


11. Pat McGrath Labs

If you don't know, now is the time to get to know Pat McGrath. Anna Wintour dubbed her as “the most influential makeup artist in the world”, and it's clear to see why. Having collaborated with top designers and created picture-perfect looks backstage at fashion week, Pat McGrath knows exactly how to serve face. If you're not afraid to experiment with colour, you'll love all that Pat McGrath has to offer.

Pat McGrath Labs Mothership VII Divine Rose Eyeshadow Palette

Pat McGrath Labs Mothership VII Divine Rose Eyeshadow Palette


12. Florence By Mills

Stranger Things superstar Millie Bobby Brown launched Florence By Mills in her late teens, making her the youngest girl boss to feature in our line-up. Offering a mix of makeup and skincare, the range caters to all ages, from teens to adults, and tackles all types of skin concerns.

Florence by Mills Swimming Under The Eyes Gel Pads Single Pair

Florence by Mills Swimming Under The Eyes Gel Pads


13. Emma Hardie

Ending the search for 'a miracle in a bottle' is Emma Hardie. As an accomplished holistic facialist and a leading pioneer in natural healing and skin rejuvenation, she's a lady you'll want to add to your skincare routine.

Emma Hardie Moringa Cleansing Balm With Cleansing Cloth

Emma Hardie Moringa Cleansing Balm

£41.23 £48.63 (16% off)

14. Slip

If you're struggling to get your beauty sleep, allow us to introduce you to Fiona Stewart. She's single-handedly revolutionised our night-time routine as her collection of silk pillowcases, sleep masks and hair ties look after both your skin and hair whilst you catch those all-important z's.

Slip Sleep Mask Contour Lovely Lashes

Slip Sleep Mask Contour


15. First Aid Beauty

Coming to your rescue, First Aid Beauty has a bunch of remedies for your skin concerns. Lilli Gordon launched the brand in 2008 with a mission to provide sensitive skin types with high-end solutions.

First Aid Beauty Ultra Repair Cream 170g

First Aid Beauty Ultra Repair Cream

£29.11 £32.30 (10% off)
Ellie Child

Written by Ellie Child

With five years’ experience under her belt, Ellie has worked alongside a range of highly regarded makeup artists, giving her a real insight into what consumers should be spending their money on.

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