Ultimate Guide to Hair Styling Creams and Lotions

With our hair styling creams & lotions guide, you can find out everything you need to know before buying or using the product including what is hair cream and how do you apply hair cream. If you're ready to buy or want to see our selection, visit our hair styling creams and lotions page.

Top Hair Styling Creams and Lotions Brands

  • Living Proof
  • Kérastase
  • Paul Mitchell
  • Color Wow
  • Bumble and bumble
  • Amika

Hair Styling Creams and Lotions FAQs

What is hair cream?

Hair cream is your one stop shop for natural looking, styled hair. Depending on the specific hair lotion or cream you choose, you can achieve a range of looks and styles. Typically, it's a go-to product for beauty lovers with curly hair but it can also be used on all different types of locks to smooth, tame and detangle.

Unlike gel or wax, hair styling cream has a more natural and versatile finish. With low to medium hold you can create smooth, sleek strands or full-bodied, textured styles. Hair creams can also help with heat styling, locking in straight tresses or creating voluptuous curly waves.

How do you apply hair cream?

For specific instructions, see individual product descriptions. However, applying most styling creams is an easy and stress-free process, best applied to freshly washed, towel dried hair.

Simply take a small amount of cream in the palm of your hands and work through the lengths of your hair. Then style as desired, either adding hydration and body to your curls or smoothing with your favourite paddle brush.

For a natural finish, allow to air dry. For a sleeker look, use a hair dryer and achieve an effortless blow dry in the comfort of your own home. Styling creams do also work on dry hair, helping to tame frizz and pesky flyaways. Just take a small amount in your hands again and smooth over the problem area.

Young woman applying cream to long hair in bathroom

Can I use hair straightening cream instead of straightening my hair?

It all depends on your hair type and how straight you want your hair.

For curly hair, heat styling tools and creams may be required. But if you want to avoid heat altogether, try setting your hair dryer to the cold setting, applying the hair straightening cream and then brushing the lengths until dry and straight.

For wavy fine locks you can also achieve a natural straightness using a styling cream and an appropriate paddle brush. Simply apply the cream as per instructions and then brush your hair until dry.

However, hair straightening cream typically helps speed up the process of flat ironing, taming any frizz and locking in that sleeky, smooth feeling. At Cosmetify, our favourite hair straightening cream formulas come from brands such as TIGI Bed Head, Kiehl's and ghd. These brands offer hair straightening creams that help prevent damage, whilst also protecting your hair against humidity.

light pink hair styling cream

What is the best hair cream for styling?

Whether you want to add effortless, cool texture to your locks or you are searching for the perfect lotion to add definition and hold to your curls, we have the answer.

Some of the best hair cream brands in the business include L'Oréal, Bumble and bumble and Paul Mitchell. And here at Cosmetify we have them plus even more forward-thinking brands – all which use ground-breaking ingredients to create styling creams for every hair type and every occasion.

From sleek hair straightening creams to gloss hydrating lotions, there's something for every hair care collection. Simply use our innovative drop-down filters to find the best solution for you, whether that's vegan-friendly formulas or price specific products.