Top 15 Grooming Influencers You Need to Know

At first glance, the grooming influencer appears a fairly recent invention. It has, however, existed in some form or other for millennia. Throughout history, trailblazers have always made bold stylistic decisions, whether that means wearing the fanciest materials, shaving with cutting-edge tech or painting their faces with a particular type of mud. And billions of watching men have thought to themselves: ‘Yeah, I’ll give that a go’.

Today, platforms like Instagram have allowed influencers to have far greater reach than ever before. Yet, for all that, there’s a number of men’s grooming blogs that deserve a little more attention. Here’s a few of our favourites: guys who offer a blend of product reviews, styling tips and general lifestyle advice.

Luke Christian

Hailing from Leeds, Luke Christian is shaping the future of influencing. Making waves as a deaf and gay designer who imbues messages of empowerment self-expression, he's no doubt a role model for young and aspiring entrepreneurs. As well as spearheading the fashion industry, Luke also dabbles in all things grooming and fragrance, making him one of our favourite male influencers.

Shop Luke Christian's favourite fragrance:

Tom Ford Soleil Blanc Eau De Parfum

£60.25 £69.15 (13% off)Add to Bag

Manny Gutierrez

Manny Gutierrez is a YouTube influencer who’s achieved international acclaim for his distinctive humour and exceptional eye for makeup. If you’re unafraid of a dialled-up look and on the hunt for a helpful men’s beauty blog, then check out Manny’s Instagram and Lunar Beauty site.

Shop Manny's favourite drugstore mascara:

Maybelline Colossal Big Shot Mascara

£4.94 £9.99 (51% off)Sold out

Ed Lemont

Ed Lemont’s 'discerning man' blog is a particularly good source of balanced product breakdowns, but also extends to subjects as varied as restaurant reviews and the results of Ed’s own hair transplant. While some sites can be a little too focused on imagery to be truly useful, the 'discerning man' backs up its photos with a good amount of written advice.

Shop Ed Lemont's favourite razor:

Philips OneBlade Pro Face & Body QP6550/15

£78.35Sold out

Robin James

The Evening Standard’s resident grooming columnist is fast becoming one of the most easily recognisable faces in men’s lifestyle. As comfortable trying products for himself as he is interviewing some of the fashion industry's biggest names, his pieces are always well worth a read. Similarly, his videos tend to be concise and well-thought-out.

Shop the products from his night-time routine:

NIOD Multi Molecular Hyaluronic Complex

£28.27Sold out

Igee Okafor

Nigerian-born Igee Okafor has seen his fame explode since moving to New York. His enthusiasm for fashion and grooming come together with an assortment of lifestyle tips to form an idiosyncratic guide to being a modern man.

Igee Okafor recommends:

Tom Ford Tuscan Leather Eau De Parfum

£196.99 £220.00 (11% off)Add to Bag

Jim Chapman

Not only is Jim Chapman a Youtube star and GQ contributing editor, he also makes up one half of an influencer power couple. Just like his partner Tanya Burr, Jim samples a whole range of different self-care products and presents his frank response either on his blog or the pages of GQ.

Shop Jim Chapman's favourite cleanser:

Murad Hydrating AHA/BHA Exfoliating Cleanser

£11.75 £20.00 (42% off)Add to Bag

Jack Lawrence

Jack mixes conventional product reviews and photoshoots with a willingness to talk about such unfamiliar topics as male Botox. You’ll find that his site places a heavy emphasis on skin care – perfect for the man who wants advice on attaining the perfect complexion.

Shop Jack's favourite product:

REN AHA Smart Renewal Body Serum

£30.40 £38.00 (20% off)Add to Bag

Lee Kynaston

Lee Kynaston is one of the country’s best-established grooming experts, having written for such publications as Men’s Health, The Telegraph and Mr Porter. He taps into this wealth of experience to provide advice that’s hugely useful to a range of men, but especially middle-aged guys. After all, and with all respect to Lee, it’s more illuminating when your guide isn’t some fresh-faced twenty-something who looks good in everything.

Shop Lee Kynaston's favourite eye cream for men:

Lab Series Skin Care For Men Max LS Power V Instant Eye Lift

£38.70Sold out

Sean Paki

Otherwise known as a 'skinfluencer', Sean Paki is obsessed with all things skin care. Whether it's a hydro masque, detox kit or a selection of supplements, he's undoubtedly tried it in his varied skin care routine. If you're just branching out into skin care and need a few tips on what to include in your routine, he's your man.

Shop Sean Paki's favourite face mask:

Bondi Sands Bondi Babe Clay Mask

£12.61 £13.23 (5% off)Add to Bag

Danny Defreitas

Danny Defreitas built his fanbase through his expert makeup tutorials and skin care tips on Youtube, and now he's transferred his knowledge, skill and passion to Instagram. His daring styles, bright colours and bold looks have made him one of the standout stars of male grooming, particularly men who like to experiment with different styles.

Shop Danny Defreitas' favourite skincare:

ELEMIS Pro-Collagen Cleansing Balm

£22.30 £48.00 (54% off)Sold out

Wayne Goss

Though he's best known for his makeup tips (offering free content to over 3 million Youtube subscribers and to just over 700,000 on Instagram), Wayne Goss has recently delved into the world of skin care. He's become a huge fan of Drunk Elephant amongst other brands, and regularly shares his love of luscious moisturisers and cleansers.

Shop Wayne Goss' holy grail skincare product:

Augustinus Bader The Essence

£73.00Add to Bag

CJ Calvert

CJ Calvert combines his two great loves in his Insta page: beauty and tennis. As much as we love watching Andy Murray serve down another ace, we're more interested in the variety of skin care products that don his page. Elemis, Jack Black and Molton Brown are a few of his favourite brands.

Shop CJ's favourite ELEMIS products:

ELEMIS Pro-Collagen Morning Matrix Cream

£86.05 £128.00 (33% off)Sold out

Nick Cox

Self-dubbed as 'The Grooming Guy', it's fair to say Nick Cox knows his way around a grooming kit. The stylish grooming icon has collaborated with the likes of Jamie Jewitt to help men achieve their best look. Cool and charismatic, Nick dabbles in a bit of everything, yet his Insta page is mostly decorated in suave fragrances. If that's your bag, have a browse of his page to find your signature scent.

Shop Nick Cox's favourite fragrance:

Creed Aventus For Him Eau De Parfum

£234.99 £236.45 (1% off)Add to Bag

Jules Von Hep

Founder of his own tanning brand 'Isle of Paradise' and co-host of the Jules and Sarah Podcast, Jules Von Hep certainly has his fingers in many grooming pies (weird image, I know). The upcoming influencer specialises in self-tanning, particularly the art bronzing, which he speaks at length about on his Youtube channel.

Shop Isle of Paradise:

Isle of Paradise Self Tanning Drops

£18.72 £22.08 (16% off)Add to Bag

Rizwan Bachav

Rizwan epitomises the luxury lifestyle. If you're one of his 120k followers, you'll see an Insta page filled with sports cars, designer watches and the occasional selfie. In each of those selfies, his hair is preened to perfection and skin is flawless, which makes him the go-to influencer for all things grooming.

Shop Rizwan's night serum:

Estée Lauder Advanced Night Repair Synchronised Multi-Recovery Complex Serum

£52.18 £65.00 (20% off)Add to Bag

We sometimes need a little bit of inspiration to bring ourselves out of a grooming rut. And a few perceptive words from the right styling guru can imbue a familiar routine with new life and purpose.