- Hair Care
- Treatments
- Hair Masks
- Pureology Hydrate Softening Treatment

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- 14 Day Returns
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Product Description
Colour-treated hair needs some TLC from time to time. Replenish locks with the Pureology Hydrate Softening Treatment for hair that stays soft, silky and salon-worthy.
This concentrated treatment has been expertly designed to moisturise and condition colour-treated hair, which can often become dry and brittle. Powered by shea butter and almond oil, the mask feeds thirsty strands with an intensive hydration that not only improves the look and feel of hair, but also aids manageability. Signs of breakage are repaired, and locks are left with an unmatched shine. Oh, and not forgetting the exclusive AntiFade Complex which keeps hair colour fresh and vibrant between salon visits.
Whether you've been out in the sun, dipping in the pool or just neglecting your locks a little, stressed-out strands will undoubtedly lap up this treatment. And for the ultimate spa-like experience, don't forget to take five minutes to enjoy the signature aromatherapy blend of cardamom, cedarwood and sandalwood - it's to-die-for.
This product goes well with Pureology Hydrate Gift Set. You might also like Shampoo & Conditioner Duo Set from Pureology Hydrate.

Written by Carly Cochrane, Beauty Editor

Product details
Hair Type: Coloured
Hair Benefit: Shine, smoothing, strengthening and hydrating
Hair Concern: Chemically treated, dry and weak
Ingredient Highlights: Vegan friendly and contains almond oil, citric acid, dimethicone, glycerin, jojoba oil, lactic acid, oleic acid, shea butter, stearic acid, sunflower oil and vitamin e.
Formulated without: Parabens, sulphates and contains no animal derived ingredients.
Ingredient Features
This Pureology hair mask helps to encourage hair growth and to strengthen hair quality as it contains vitamin e. This product will also work to promote hair growth and to prevent split ends and breakage as it contains jojoba oil.
What does Pureology say?
"Nourishing treatment that softens colour-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience. Spend the day poolside and dip into this moisturising treatment that feels like diving in the deep end. An ultra-creamy, luxurious mask that's a weekly treat for extra-dry hair."
How do you use it?
- Apply a coin-sized amount to shampooed hair, focusing on the mid-lengths and ends
- Gently massage through hair
- Wait five minutes then rinse
Pureology Hydrate bio
Pureology Hydrate is a #1 selling hair care system for dry and colour-treated hair. Offering a selection of shampoos, conditioners and treatments, it saturates strands with optimum moisture and shine, without weighing them down. Not to mention, special anti-fade technology maintains colour vibrancy in between salon visits, allowing hair to thrive for longer.
Does Cosmetify do price alerts for this Hair Care product from Pureology?
By comparing retailers across Pureology Hair Care products, we’ll be first to know when there’s a sale, tap the button further up the page and we’ll let you know too.
Delivery & Returns
Products over £38.00 qualify for free standard delivery with Cloud10Beauty, otherwise there is a charge of £4.50 with orders usually arriving within 1-4 days of dispatch. Express/Next day delivery option available. Shipping available to UK addresses only.
The returns policy for this retailer is around 14 days, see their website for further information.