- OUAI Hair Care Guide
The Ultimate OUAI Hair Care Guide
Founded by stylist to the stars Jen Atkin, OUAI is the secret to hair success. Whether you want to add some bounce to your ‘do or detoxify your strands, they have something to suit every hair type.
Discover their impressive cruelty-free formulas for yourself. Each one is enriched with a to-die-for scent and contains hair loving ingredients we can’t get enough of. Plus, if it’s good enough for the likes of the Kardashians/Jenners then it’s certainly good enough for us.
Ready to give it a go? Take a look at our top OUAI products here at Cosmetify.
OUAI Shampoo & Conditioner
Want to achieve A-lister locks? Look no further than their range of shampoo and conditioners. Use their nourishing goodies to add volume, body and life back into your tresses.
OUAI know what it takes for you to achieve that glamorous, healthy and bouncy hair 'do like your favourite Hollywood stars – and it all begins with a great shampoo and conditioner routine. You're truly spoiled for choice when it comes to OUAI with sulphate-free, cruelty-free, nourishing and hydrating options to choose from.
Get that salon feeling in the comfort of your own home with the Fine Hair Shampoo. This dreamy formula helps add bounce and volume to your thin locks.
Better still, this shampoo removes dirt and product build-up, all while ensuring your hair stays intensely moisturised. It uses an innovative blend of hydrolysed keratin, biotin, hemp seed extract and chia seed oil to strengthen and smooth your precious strands.
It’s suitable for super fine hair types, who need that extra lift!
For a more hard-core clean feeling it’s got to be their Detox Shampoo. This deeply detoxifying shampoo is perfect for extra oily hair types or dry shampoo addicts. It helps remove the build-up of products and hard water, as well as the typical dirt, oil and impurities.
It contains a blend of keratin, apple cider vinegar and tamarind seed extract to refresh the hair and scalp. Plus, it’s free from parabens, SLS and phthalates.
Keep your hair looking on fleek from sunset to sundown with a little helping hand from the hair gurus at OUAI.
This Leave In Conditioner is an absolute must-have product for beauty lovers who need an extra dose of TLC for their locks. The product helps detangle, condition and also protect your hair from heat styling tools. It's also super lightweight, so doesn't weigh your strands down throughout the day.
The conditioner is a great hydrating option, thanks to the clever combination of vitamin E, hydrolysed proteins and amino acids. The nourishing formula also combats dryness and dullness, breathing life back into your tresses.
Discover one of their best-selling and award-winning products - the Super Dry Shampoo.
This clever formula helps banish greasiness and revives your hair between regular washes. It uses volcanic minerals and rice starch, which instantly absorb excess oils, while lifting the hair from the root for extra volume. Better still, it has a lightweight and untraceable finish with no typical chalky texture you may find in other dry shampoos.
Simply spritz across your locks to give your hair some sexy texture and a fine misting of a fresh, rejuvenating scent.
OUAI Hair Care Treatments
A great hair care routine also contains a hair treatment (or three) and at OUAI, they have a plethora of hair care treatments for you to indulge yourself in. Each one helps revamp, revive and rejuvenate your tired and dull strands in an instant.
From foams to sprays and oils to masks, there's something to suit every hair concern. Their products contain high-tech ingredients, as well as nourishing components, which protect and nurture your hair back to health.
Discover your favourites today and update your routine with a luxury hair care treatment.
This all-in-one scrub is the perfect solution for dry, itchy skin and scalps. It has a foaming formula, which uses exfoliating sugar crystals to deeply cleanse and detoxify dull, lifeless hair and skin. It also contains probiotics for soft, healthy results, protecting you from environmental stressors and ensuring a natural glow.
Distressed, dry, dull hair? We've all been there. Give it an extra dose of nourishment with this hair oil.
This must-have treatment contains an innovative blend of featherlight oils, which hydrate, strengthen and protect your tresses. Key ingredients include the likes of ama oil, baobab seed oil and African galanga root extract, as well as an intoxicating scent of violet, white musk and ylang ylang.
Use the oil to control pesky flyaways and frizz, as well as protecting your hair against humidity. It's suitable for all hair types and is a great way to keep your straight, wavy and curly locks on fleek.
Give your hair a little extra TLC with the Treatment Masque. It contains their Smart Technology Complex, which helps condition, protect and strengthen each strand. Better still, it uses keratin and amino acids to restore life, body and vitality to your locks for that salon-worthy result.
Use this hair mask at least once a week to get the best results or as a daily conditioning treatment for super dry tresses. It's an easy and hassle-free way to shiny, healthy-looking hair, which is silky soft.
OUAI Hair Styling
To recreate celebrity hair styles, you need the celebrity go-to hair styling products. And that's exactly what OUAI have to offer, with their clientele including the likes of the Kardashians, Gigi Hadid and Chrissy Teigen.
Style your hair any which way you want, while adding plenty of hold, definition and texture with this range of best-selling products. Whether you want a sleek up-do or a voluptuous head of curls, there's a styling product to suit your specific routine. Popular choices include Air Dry Foam, Memory Mist, Texturising Hairspray and many more.
Take the hassle out of hair styling with the Air Dry Foam. Simply apply the foam to freshly washed locks, scrunch into your natural curls and allow to air dry naturally. You'll be left with effortless waves without any of the crunch or weighed down style.
The Air Dry Foam is the secret to styling success as it is simple, easy-to-use and super quick. Not only does it enhance your natural waves, but it also helps tame unwanted frizz and keeps your hair silky and soft to the touch.
For that extra dash of salon glamour, it also contains a refreshing OUAI aroma.
If you prefer to use heat styling tools, you need to add the Memory Mist to your shopping list. This heat protection spray doubles as primer to lock in your favourite styles.
Whether you want to add sexy texture or shape, this formula keeps it looking fabulous until your next wash. To do so, it contains memory polymer technology which means you don't have to worry about lengthy restyling or midday touch ups. Result!
Plus, it contains thermal polymers which protect your precious locks from styling tools up to 450 degrees.
Add definition and texture to your tresses with the Matte Pomade. No matter your hair length or type, this medium-hold paste is a go-to for styling.
Use a small amount of the hair wax to create body and tame any unruly frizz and flyaways. It contains an innovative blend of beeswax and kaolin clay to also add shine, as well as improving overall hair elasticity.
As an award-winning, nasty-free formulation, you can rely on this pomade daily to create effortlessly cool hair styles.
Sometimes you just want to add body and volume to otherwise limp and lifeless locks. And what better way to achieve cool texture and style than with the Texturising Hairspray.
Simply spray at the roots for a major boost of volume and use your fingers to scrunch and style as desired. The lightweight hair spray also helps lock in your look without weighing down your strands – perfect for thinner hair types.
From root to tip your hair is strengthened and moisturised with the nourishing formula, which contains keratin, amino acids and jasmine.
Written by Rebecca Jenkinson
Rebecca is a content writer with over three years’ experience and a keen interest in cosmetics. Cosmetify allows her to combine her blogging skills with her passion for beauty.