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A Beginner's Guide to Noughty Haircare

By Ellie Child - 3 years ago | Updated
noughty haircare

Break the rules with Noughty Haircare! This vegan and cruelty-free brand creates a range of care and styling products that are made using 97% natural ingredients. The result? Happier, healthier hair that boasts a glossy sheen.

Noughty offers a multitude of different ranges that all work on specific hair types. To help you find your perfect hair care hero, we've narrowed down their most popular ranges and products to streamline the process.

Noughty To The Rescue Range:

Maximum nourishment without any of the nasties. The Noughty To The Rescue range combines a mix of must-have hair care essentials that are specifically made with dry and damaged hair types in mind.

The Noughty To The Rescue range takes common hair care woes such as heat damage, product build-up, and unwanted frizz and sends them packing. This selection of frizz-busting products contains a hero ingredient that works to smooth, nourish and strengthen even the most fragile of strands for advert-worthy hair. Sweet almond, sunflower seed and shea butter extracts impart their moisturising properties to add a coat of glossy goodness to your hair.

Noughty To The Rescue Intense Moisture Treatment

£5.99 £10.24 (42% off)

Packed with all the goodness of Mother Nature's very own extracts, this intensive treatment goes the extra mile in delivering unparalleled hydration to fix split ends and smooth down flyaways, all while focusing on the health of each strand.

Damaged and over-treated hair types are gifted a new lease of life, thanks to the inclusion of black oat extract, lecithin and a cocktail of plant oils that strengthen, smooth and add shine to every single hair.

Noughty Intensive Care Leave-In Conditioner


Let this leave-in conditioner banish your hair woes in a flash with its potent formulation.

Argan oil, sweet almond extract and shea butter work in tandem with a mix of plant oils to increase each hair's elasticity and strength. Rich in natural source vitamin E, this protective solution helps hair to both look and feel its best at all times, minimising the appearance of dryness and split ends.

This is polished off with a luxurious Moroccan argan and almond scent that leaves hair smelling beautifully fresh from dusk 'til dawn.

Noughty Wave Hello Range:

Discipline unruly curls with this wave-taming range from hair care aficionados, Noughty.

The Noughty Wave Hello range has been carefully crafted to define and control disobedient curls. It's time to wave goodbye to bad curl days with this epic line-up of 97% natural hair care must-haves. From primers to taming creams, this selection allows you to control, maintain and style both waves and curls alike for a red-carpet-ready result.

Send frizz and flyaways packing with these ultra-nourishing formulations that smooth down the hair for a defined style that feels totally weightless. Better still, this range doesn't contain any unnatural nasties such as parabens, mineral oils or sulphates whilst still maintaining a cruelty-free status.

Noughty Wave Hello Curl Defining Shampoo

£6.25 £7.99 (22% off)

Define your style with the formula that was made for your curls. The Noughty Wave Hello Curl Defining Shampoo rids your strands of grease and grime while imparting an enviable shine that gives your look a surge of radiance.

Created without the likes of parabens, petrochemicals, sulphates and silicones, this cruelty-free and vegan-friendly formula is the perfectly caring solution that tames unruly curls. Maintain the bounce and volume of naturally curly hair without any frizz, courtesy of Noughty's epic formulation.

Noughty Hello Curls Define & Reshape Curl Primer

£7.99 £10.25 (23% off)

Give your curls a VIP style with the Noughty Hello Curls Define & Reshape Curl Primer.

Prepping your hair with a spritz of nutrient-rich goodness, this priming spray optimises the look of your curls while ensuring that they stay happy and healthy throughout the day. Once applied, the spray adds hold and definition to keep your curls in check throughout even the most compromising of times.

A QuinOxy formula is used to fight frizz whilst ensuring that the hair remains smooth and hydrated. This innovative ingredient works in perfect harmony with scalp-soothing sea kelp and shea butter for the perfect style every time.

Noughty Wave Hello Curl Defining Conditioner

£6.25 £7.99 (22% off)

Scented with an invigorating ocean-fresh scent, the Noughty Wave Hello Curl Defining Conditioner helps to smooth down curls for a glossy new style that feels touchably soft.

Sea fennel is used within the formula to hydrate and smooth, while Irish moss replenishes depleting moisture levels. Meanwhile, vitamin-rich avocado oil works on strengthening the hair. Give your curls the extra TLC they deserve with this curl-focused conditioner and relish in shinier, healthier waves!

Noughty Care Taker Range:

Sensitive scalps, you've met your match.

Noughty understand that healthy hair starts with a healthy scalp, which is why they created a dynamic range of scalp-focused products. Their inclusion of up to 97% natural ingredients soothe and nurture even the most sensitive of skin types whilst injecting a surge of hydration to dried-out strands.

Delivering a wholesome dose of TLC to your scalp, the range contains a mix of hair care staples such as shampoo, conditioner, and lotion to ensure the calmed results you deserve. As with all of the brand's ranges, the Care Taker collection is cruelty-free and banishes the likes of parabens, sulphates, and other common nasties.

Noughty Care Taker Scalp Soothing Shampoo

£6.25 £7.99 (22% off)

The hero ingredient of this shampoo, and the entire range, is bisabolol, a sustainable and incredible effective plant derivative described by Noughty as 'a calming yoga retreat for irritated scalps'. Count us in! Oatmeal only adds to the soothing effects of this shampoo and wheat amino acids encourage hair growth.

Noughty Care Taker Scalp Soothing Conditioner

£4.39 £7.99 (46% off)

Ensure that your hair remains soft, soothed and smelling fresh with the Noughty Care Taker Scalp Soothing Conditioner.

Delivering lashings of hydration, this 97% natural conditioner caters to sensitive scalps by utilising restorative and irritant-free ingredients. The formula matches the power of the shampoo, using the likes of oatmeal extract, wheat amino acids, and plant-derived bisabolol to encourage healthy hair growth and maintenance.

Better still, this hair-loving formula contains a soothing avocado and coconut scent for a tropical fragrance.

Noughty Frizz Magic Range:

The mission of the Frizz Magic range is to help your air-dried hair look super sleek with little to no styling. The products in this line use marula oil to trap moisture in your hair shaft, and camellia oil, which is rich in oleic acid, to prevent water loss. In addition, daikon radish extract (grown by a cooperative of farmers in Willamette Valley) is used to give your hair shine and manageability. By using just one product or all three from the range, you can help your hair build up frizz control and have the smooth locks you desire.

Noughty Frizz Magic Shampoo

£5.03 £7.99 (38% off)

In addition to the magic trio of ingredients used in the entire range, this shampoo uses sunflower oil to give back to your hair fibres what harsh environmental aggressors take out of it.

Noughty Frizz Magic Conditioner

£5.03 £7.99 (38% off)

This conditioner improves your hair's overall condition, including its ability to resist frizz, static and humidity. The coconut oil in the formula blends well with the Frizz Magic trifecta of ingredients to make the conditioner feel super luxurious and nourish your hair.

Noughty Frizz Magic Serum

£8.99 £9.25 (3% off)

Looking for a versatile hair serum to add to your routine? This one slots in wherever you need it, whether on damp hair before styling to protect from heat tools, on wet hair for frizz control or on dry hair to tame flyaways. The mushroom extract in this formula has natural enzymes that are actually what help protect your hair from heat, and wheat bran extract reduces frizz in even the most humid environments.

Noughty Tough Cookie Range:

Is your hair going through hard times?

Lots of things can make your hair weak and brittle, but you only need one thing to cure it - the Noughty Tough Cookie line. Designed to strengthen weak hair and protect it from urban pollution, this range is intensely nourishes without weighing down your hair and making it look all drab with over-moisturisation.

What's the secret behind these lovely formulas? Firstly, wheat bran extract helps strengthen and protect your hair, keeping pollution from clinging to it. Then Noughty's own blend of bilberry and cloudberry extracts, which are incredibly high in antioxidants, work together with sea buckthorn oil (rich in vitamin E) and castor oil to add tons of moisture to your hair.

Noughty Tough Cookie Shampoo

£6.25 £7.99 (22% off)

Despite its name, this shampoo is anything but tough on your hair, as it gently cleanses and helps to reduce breakage. The water-soluble surfactant derived from coconut in this formula lathers beautifully without any sulphates, making your shampooing experience super enjoyable.

Noughty Tough Cookie Conditioner

£6.25 £7.99 (22% off)

Once you've shampooed, you'll want to give your hair an extra boost of strength and protection with the Tough Cookie conditioner, which contains all the nourishing ingredients of the shampoo to cure brittle hair and reduce breakage. The shine and smoothness you'll be left with will be undeniable!

If you like Noughty, you may also like our Handy Guide to the Best of Amika Hair Care.

Ellie Child

Written by Ellie Child

With five years’ experience under her belt, Ellie has worked alongside a range of highly regarded makeup artists, giving her a real insight into what consumers should be spending their money on.

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