The Celebrity Beauty Brands That Are Worth Investing In

By Carly Cochrane -
celebrity beauty brands

Whether it’s a global popstar, reality TV personality, actor or viral TikTokker, celebrities seem to be launching beauty brands left, right and centre, almost as if they’re going out of fashion (disclaimer: they’re not).

Ever since Rihanna dropped Fenty Beauty back in 2017, famous stars have been slapping their names on everything from makeup and skincare to health and wellness products, as well as filing for beauty trademarks – *cough* Kris Jenner, Cardi B and Kanye West *cough*.

Many of these celeb-owned brands go on to score huge, worldwide success, whilst some inevitably fall off and are never to be seen or heard of again (yikes!). With that being said, it can be tough to decide which celebrity beauty brands are a fad and which ones are worth your hard-earned coin – unless you’re the ultimate stan, of course.

So, we’ve taken one for the team, done our homework and compiled a honest list of the best celebrity beauty brands that are actually worth investing in.


Fenty Beauty by Rihanna

Launching Fenty Beauty in 2017, Rihanna set the bar higher than high for the celebs wanting to follow in her footsteps (and there’s a lot of ‘em). Her inclusive 50-shade-strong foundation range, skin-loving ingredients and on-trend products single-handedly transformed the beauty space overnight and continue to do so. Having successfully conquered the makeup world, RiRi has wasted no time creating sister brands. Beauty fans can give their skincare routine a little celebrity status with Fenty Skin, and rumour has it that Fenty Hair is also in the making.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

£27.00
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Fenty Beauty Killawatt Freestyle Highlighter Duo - Afternoon Snack / Mo' Hunny

Fenty Beauty Killawatt Freestyle Highlighter Duo

£28.00
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Haus Laboratories by Lady Gaga

Lady Gaga is the queen of creativity, experimentation and self-expression, so it comes as no surprise that she wants in on the beauty brand hype. Haus Laboratories offers a complete collection of bold lip, eye and cheek formulas, so that fans can play, experiment and create endless iconic looks.

Haus Laboratories Liquid Eye-Lie-Ner

Haus Laboratories Liquid Eye-Lie-Ner

£16.36
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Haus Laboratories Le Monster Matte Lip Crayon

Haus Laboratories Le Monster Matte Lip Crayon

£12.60
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Kora Organics by Miranda Kerr

Miranda Kerr has undoubtedly picked up some useful beauty tips and skincare secrets within her time as a supermodel and Victoria's Secret Angel. Kora Organics allows consumers to get a look in on some of that A-lister wisdom, as they bottle natural, vegan and cruelty-free ingredients to create elite skincare. Expect super glowy, runway-ready skin in an instant!

Kora Organics Noni Glow Face Oil

Kora Organics Noni Glow Face Oil

£22.00
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Kora Organics Noni Glow Sleeping Mask

Kora Organics Noni Glow Sleeping Mask

£43.00
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Honest Beauty by Jessica Alba

Fed up with having to choose between ‘what works’ and ‘what’s good for you’, actress-turned-entrepreneur Jessica Alba decided to take matters into her own hands. Honest Beauty is complete collection of makeup and skincare that prides itself on transparency. The performance-driven products are created by cosmetic chemists and banish an extensive list of ‘no no’ ingredients (2,500 and counting), so that you choose clean beauty without having to compromise.

Honest Beauty Magic Beauty Balm

Honest Beauty Magic Beauty Balm

£16.00
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Honest Beauty Luminizing Glow Powder

Honest Beauty Luminizing Glow Powder

£25.00
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Victoria Beckham Beauty by Victoria Beckham

If we’re going to take tips off of any celebrity, it’s going to be Victoria Beckham. Singer, dancer, bonafide fashion designer and now beauty entrepreneur, there’s nothing that Posh Spice can’t do. Her very-own beauty line arrived in 2019 and features an array of hero products, including VB’s signature Smoky Eye Collection.

Victoria Beckham Beauty Smoky Eye Brick - Tuxedo

Victoria Beckham Beauty Smoky Eye Brick

£50.00
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Victoria Beckham Beauty Satin Kajal Liner - Black

Victoria Beckham Beauty Satin Kajal Liner

£22.00
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House 99 by David Beckham

If you thought it was just Posh Spice jumping on the beauty-brand-wagon, think again. Hubby and former England footballer David Beckham was well ahead of the game, establishing his debut men’s grooming brand, House 99, almost a year before!

The range includes hair and body wash, styling gel, beard oil, shaving foam, SPF and everything in between.

House 99 Greater Look Face Moisturiser

House 99 Greater Look Face Moisturiser

£19.30
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House 99 Broad Defence Moisturiser SPF 20

House 99 Broad Defence Moisturiser SPF 20

£22.00
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Kylie Skin by Kylie Jenner

A list of celebrity beauty brands wouldn’t be complete without a shoutout to the one and only, Kylie Jenner. The multi-billionaire, entrepreneur and youngest member of the Kardash-Jenner clan released one of the most highly anticipated skin care lines of the century after the success of her makeup line, Kylie Cosmetics. Hate her or love her, she’s got some pretty cool products that’ll not only transform your skin, but also give your bathroom cabinets Insta-worthy vibes.

Kylie Skin Foaming Face Wash

Kylie Skin Foaming Face Wash

£26.00
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Kylie Skin Vanilla Milk Toner

Kylie Skin Vanilla Milk Toner

£27.00
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Florence by Mills by Millie Bobby Brown

After cementing her fame in the fan-favourite Netflix series, Stranger Things, Millie Bobby Brown wasted no time in securing her place in the world of beauty. At just 17 years old, she is the proud founder of Florence By Mills – a standout skincare line named after her grandmother and tailored to teens (although everyone can get involved).

Florence by Mills Mind Glowing Peel Off Mask

Florence by Mills Mind Glowing Peel Off Mask

£18.00
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Florence by Mills Zero Chill Face Mist

Florence by Mills Zero Chill Face Mist

£6.00
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Goop by Gwenyth Paltrow

Goop has made quite a name for itself within the industry, and not just because it’s headed by all-star American actress, Gwyneth Paltrow. The beauty and wellness range provides everything from bath soaks and face oils to perfumes and scented candles, all of which are crafted with green, clean and natural ingredients.

Goop GoopGlow 20% Vitamin C & Hyaluronic Glow Serum

Goop GoopGlow 20% Vitamin C & Hyaluronic Glow Serum

£112.00
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Goop G.Tox Detox 5 Salt Bath Soak

Goop G.Tox Detox 5 Salt Bath Soak

£30.00
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Jeffree Star Cosmetics by Jeffree Star

Despite forever making the headlines for some not-so-good reasons, there’s no denying that Jeffree Star has a real talent when it comes to makeup. Having racked up over 16 million YouTube subscribers, it made sense for the global beauty guru to put his name to some of his own makeup products. Jeffree Star Cosmetics is a complete collection of over-the-top colours, unique textures and revolutionary formulas.

Jeffree Star Cosmetics Velour Liquid Lipstick

Jeffree Star Cosmetics Velour Liquid Lipstick

£9.60
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Jeffree Star Cosmetics Jawbreaker Palette

Jeffree Star Cosmetics Jawbreaker Palette

£46.70
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KVD Vegan Beauty by Kat Von D

Okay, so it’s had a couple of rebrands since its first launch, but ultimately KVD Beauty is the product of reality star and renowned tattoo artist, Kat Von D. With over 60 awards under their belt and bringing you an extensive collection of high-perfomance makeup (that’s now also 100% vegan!), KVD Beauty is a must-have. Our favourites include the iconic Tattoo Liner and the Tik Tok viral Good Apple Skin-Perfecting Foundation Balm.

KVD Vegan Beauty Good Apple Skin-Perfecting Foundation Balm

KVD Vegan Beauty Good Apple Skin-Perfecting Foundation Balm

£29.00
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KVD Vegan Beauty Tattoo Liner

KVD Vegan Beauty Tattoo Liner

£10.00
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Keys Soulcare by Alicia Keys

Remember that time when Alicia Keys stepped onto the red carpet completely makeup-less in a bid to tear down female beauty norms? Well, your girl is staying true to her word as she’s channelled the same energy into making a variety of beauty and wellbeing products.

Keys Soulcare offers a selection of skincare, supplements and wellness essentials so that ladies everywhere can not only focus on taking care of their mind, body and spirit, but showcase their most beautiful self (on the inside and out).

Keys Soulcare Golden Cleanser

Keys Soulcare Golden Cleanser

£20.00
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Keys Soulcare Reviving Aura Mist

Keys Soulcare Reviving Aura Mist

£22.00
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And, that’s a wrap! Whether you’re truly invested in celebrity culture or just curious to see if these megastars can really deliver on the beauty front, this line-up of celeb-owned brands will undoubtedly provide all that you're looking for.

Want to know more about celebrity beauty? Check out Love Island's Maura Higgins' Makeup Routine.

Carly Cochrane

Written by Carly Cochrane

Carly is a beauty editor at Cosmetify and has been a part of our family for three years. She has over five years of experience in health, beauty and wellness writing.